Adrian Mediavilla first discussed brands when, at age 11, he sent a letter to the local newspaper in Santander to dissect a campaign for SprinGo, a new soda brand that had just been released by the Coca-Cola Company in Spain.
Today, Adrian is Head of Planning at Señora Rushmore, the leading creative agency in Spain. Señora Rushmore is one of the few agencies working on global and regional Coca-Cola projects. As part of the WPP network, Señora Rushmore is also in charge of Vodafone in Spain. Other clients include the Dutch bank ING, the local iconic department store El Corte Inglés, carmaker MINI and Atlético de Madrid Football Club.
Before joining Señora Rushmore, Adrian spent six years in Paris working on international accounts at Publicis Worldwide, Duke Razorfish and Saatchi & Saatchi. He then joined the legendary Saatchi & Saatchi office in London where he was in charge of the Toyota Hybrid account across Europe. Eventually, Adrian was hired by Viacom to work as marketing director for MTV, Paramount Channel and other global entertainment properties.
On top of his advertising work, Adrian writes for different publications like Spain’s PAPEL, Jotdown or Libero magazines and has been a guest lecturer in the London Business School, Universidad Complutense de Madrid and Miami Ad School.