Legends of Marketing

7 November, Tuesday

Legends of Marketing 1
  • Bruce Dickinson is the lead singer of Iron…


    Lead Singer of Iron Maiden, Pilot and Businessman

    Bruce Dickinson is the lead singer of Iron Maiden, a commercial pilot, brewmaster, entrepreneur and creative business thinker. Bruce was a pilot and Marketing Director for Astraeus Airlines, a company which leased aircraft to other carriers, and is the Chairman and founder of Cardiff Aviation which specialises in heavy maintenance of Airbus and Boeing commercial aircraft.


    Bruce is also involved in an air ship venture to manufacture lighter than air hybrid transport aircraft and Pouncer, the incredible edible drone developed by Windhorse Aerospace, that will safely fly humanitarian aid into hard to access disaster areas.


    Bruce hasn’t stopped flying Boeing 757s, and in 2016 flew the band around the globe on their “Book of Souls” world tour in their own 747.


  • Born and raised in Italy, he holds a BD in…


    Moleskine Srl, Chairman of the Board

    Born and raised in Italy, he holds a BD in Business Administration from the prestigious Scuola Superiore S. Anna of the University of Pisa.

    After graduating, he joined Procter&Gamble as Brand Manager, working in Italy and Japan. He then moved to management consulting with Bain&Co, to finally go back to the corporate world joining Bulgari, the Italian jewelry house. He was first MD of North American Operations and later MD Bulgari Global Operation, based in Switzerland. In the early 2000’s he became the first non-family CEO of shoes and leather goods manufacturer A. Testoni.

    In 2006 he led the successful buy-in/buy-out of Moleskine and was appointed CEO. Since then he has transformed a small, 20 people operation, with a turnover of €20 million, into a global company of 500+ people and €160 million turnover. After listing the company on the Milan Stock Exchange, he took it private again in 2016 and now serves as Chairman of the Board.

    He lives with his family on the hills surrounding Bologna, is an avid reader of non-fiction books, loves cooking and practices skiing and yoga.


  • Dr. Morgaine Gaye is a Food Futurologist and…


    Food Futurologist and Director of Bellwether

    Dr. Morgaine Gaye is a Food Futurologist and director of  bellwether: Food Trends, the first food trend research compendium. She has her own health-food product range of functional food blends called Dr Gaye, which are sold globally on-line.

    Morgaine looks at food and eating from a social, cultural, economic, trend, branding and geo-political perspective. Her work involves running ideation sessions, consulting to food companies, developing new products and ideas; writing articles/ trend reports for PR and ad agencies; giving public , university and corporate lectures on specific food trends, developing new ideas for food-related TV and radio programmes and doing research on all elements of the eating experience from mouth-feel to olfactory perception. She consults to leading blue chip food companies and manufacturers, delivering bespoke trend briefings and NPD ideation.

    Morgaine is a frequent media contributor in print, radio and TV. A number of her academic food research papers have been published. She is a guest university lecturer in UK and Sweden and is on the reviewing panel for the International Food Design Conference and yearly academic journal.

  • Russell Belk is York University Distinguished…


    York University; Schulich School of Business, Chair in…

    Russell Belk is York University Distinguished Research Professor and Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University. He is past president of the International Association of Marketing and Development, and is a fellow, past president, and Film Festival co-founder in the Association for Consumer Research.  He initiated the Consumer Behavior Odyssey and the Consumer Culture Theory Conference.   Both of these were key events initiating and institutionalizing qualitative consumer research.  He has received the Paul D. Converse Award, two Fulbright Fellowships, and the Sheth Foundation/Journal of Consumer Research Award for Long Term Contribution to Consumer Research.

    He has honorary professorships on four continents and has held visiting or permanent positions at the University of Illinois, University of Utah, Temple University (US), Göteborg University (Sweden), Craiova University (Romania), Edith Cowan University (Australia), University of Hong Kong, Otago University (New Zealand), Lancaster University Management School (UK), University of British Columbia, Africa University (Zimbabwe), Jishou University (China), Exeter University (UK), and others.  He has over 600 publications and his research tends to be qualitative, visual, and cultural.  It involves the extended self, meanings of possessions, collecting, gift-giving, sharing, digital consumption, and materialism.  In 2014 a 10-volume edited set of his work was published by Sage entitled Legends in Consumer Behavior.

    His other books in the past five years include Romantic Gift Giving, Handbook on the Sharing Economy, Consumer Culture Theory, Review of Marketing Research, Qualitative Consumer and Marketing Research, Routledge Companion to Identity and Consumption, and Routledge Companion to the Digital Consumer.


  • John Deighton is Brierley Professor of Business…


    Harvard Business School, Professor

    John Deighton is Brierley Professor of Business Administration Emeritus at Harvard Business School, where he teaches marketing. He has taught Digital Marketing to Master of Business Administration students, and now teaches an MBA course titled Big Data in Marketing and an executive short course titled Competing on Business Analytics and Big Data.

    His recent research includes “Economic Value of the Advertising-Supported Internet Ecosystem,” forthcoming from the IAB in 2017, “The Value of Data: Consequences for Insight, Innovation, and Efficiency in the U.S. Economy,” published by the DMA 2016, “Adding Bricks to Clicks: The Effects of Store Openings on Sales Through Direct Channels,” published in the Journal of Marketing, and “Interactivity’s Unanticipated Consequences for Marketers and Marketing,” in Journal of Interactive Marketing. Recent case studies include Oracle: Targeting the CMO, Managing Data at Allstate, WPP: From Mad Men to Math Men, and Target Stores: The Hunt for Unvolunteered Truths. See also his Twitter feed @HBSmktg.  He is a past editor of the Journal of Consumer Research and the Journal of Interactive Marketing. He has served as the Executive Director of the Marketing Science Institute, and Director of the Berkman Center for Internet and Society at Harvard University.  He has been a visiting professor at the Duke University, the University of Tokyo, and Oxford and Cambridge Universities in the UK.

  • David Edwards is an inventor, writer, and founder…


    Harvard University, Professor

    David Edwards is an inventor, writer, and founder of oNotes, the digital scent company. Edwards teaches at Harvard University, and has founded many companies and nonprofits, from his early work related to inhaled insulin (AIR, sold to Alkermes) to his more recent work related to edible packaging (Incredible Foods).  He is the founder of the cultural center, Le Laboratoire (Paris, Cambridge) and Cafe ArtScience, a future-of-food restaurant next to MIT and Harvard.  Edwards is among the youngest engineers ever elected to the National Academy of Engineering in the USA, and has also been elected to the National Academy of Engineering in France, and to the National Academy of Inventors in the USA.

    He has won numerous international awards including being made a chevalier of arts and letters by the French Ministry of Culture.  He is the author of many articles and books, in English and French.

  • Defne Koz is co-founder and partner of Koz Susani…


    Koz Susani Design, Designer

    Defne Koz is co-founder and partner of Koz Susani Design, an award winner, innovative studio based
    in Chicago, with Marco Susani, where she designs iconic, emotionally engaging, innovative award
    winning products and experiences.
    Their designs span from domestic objects to high-tech devices, from hi-touch materials to interaction
    design, from luxury crafts to mass-manufactured products, always focusing on hi-quality design that
    embraces vision and innovation while preserving human, emotional qualities.
    The studio’s internationally acclaimed clients include Alessi, Allstate, Arcelik, Avsar, Bernhardt,
    Burotime, Crate & Barrel, Derin, Delta, Dove/Unilever, Egizia, FontanaArte, Foscarini, Gaia&Gino,
    Leucos, Lipton/Unilever, MPD, Mitterteich 1400º, Megaron, Merati, Nissan, Nestle, Nude, Nurus,
    OmniDecor, Panasonic, Pirelli, Rapsel, Samet, Swarovski, Swissotel, TunaOffice, Verreum, Vitra,
    WMF, Xerox.
    Defne Koz was born in Turkey and raised professionally in Italy,
    After having studied at Domus Academy – Milan, her idea of design is influenced by her training in
    Ettore Sottsass’ studio by the combination of her Turkish and Italian culture and by her curiosity for
    very different product types.
    Her interests span from humanizing new technologies to rediscovering the tradition of hand made
    products. Common to all her projects are her distinctive design language and the research on the
    sensorial qualities of materials.
    She was awarded “Designer of the Year, 2013” by Elle Deco International Design Awards
    in Turkey. Her designs were awarded with ‘Gold Award’ by Neocon 2016, IF Design 2015, 2014; IDA
    Bronze Award 2014, RedDot Design Award 2014, 2013, 2012, 2011, 2009, and 2006, by Innovation
    Design Award 2013 German Design Council, by Elle Décor Award in 2015, 2012, 2011 by IDA Bronze
    Award in 2011, by ID Design Magazine as “Best in Category” Prize in 2001, by Good Design Award,
    Chicago in 2002 and 2013 and her products were nominated for the ADI Index Compasso d’Oro in
    2002 and in 2016, and were selected several times as ‘Best of the Category by EDIDA International
    Awards and Design Turkey Awards.
    For three years she has been member of the board of the Art and Design Advisory Board of AkBank
    and was member of the Board of the Istanbul Design Biennale 2012.
    IMM KoelnMesse invited her to be a Trend Board Member for 2011 and to design the exhibition
    “Surprising Empathy” during the Koeln Furniture Fair.
    Her designs have been exhibited at galleries and museums; Triennale di Milano, Galleria Jannone,
    Galleria Posteria, Spazio Mudima, Idea books, Galleria Post Design, Spazio Vigentina in Milan,
    Biennale del Vetro Venezia, IOYB Koeln, Kunstmuseum Dusseldorf, Ubersee Museum Bremen,
    MARTa Herford, Ozone Gallery Tokyo, Les Atelier Gallery Paris, Abitare il Tempo Verona, Museo di
    Pietrarsa Napoli, Design Week Belgrade, Design Week Istanbul, MeDesign Genova.
    She held numerous seminars and conferences among them UIC Chicago; Domus Academy Milano;
    AllDesign, Istanbul; Fukui Prefecture Japan; Architectural Association London; Bilgi University Istanbul;
    Centro Borges Buenos Aires; Design Week Belgrade Design Week.

  • Benoit Vancauwenberghe is a creative director and…


    20Something, Managing Partner and Creative Director

    Benoit Vancauwenberghe is a creative director and a raging storm of ideas, words and motivation.
    His goal in the world of advertising? Changing as much as possible.

    To do this you need to inspire the people that will power the world in the future.
    That’s why he founded 20Something, a creative agency that doesn’t work for gen Y but works with them.
    Youngsters are put in the lead and experience the agency life 100%.

    He woke up as a 35-year-old creative director without an office, someone else driving his company car and an intern leading the biggest client meeting of the year.

  • As Director of Video Solutions at Google, Dyana…


    Google, EMEA Video Strategy Director

    As Director of Video Solutions at Google, Dyana Najdi leads the company’s efforts across EMEA on product development, commercials and content solutions for YouTube and the broader video network. In her 10 years at Google she has worked across Google Analytics, Media Platforms and sales strategy, and has spent the past few years overhauling Google’s approach to media pricing and trading. She graduated from University College London with a degree in Computer Science and Information Systems and started her career at Accenture, where she specialised in Business Intelligence and Digital Strategy across Media and Technology working with both AOL and Sky Media for the majority of her tenure.

  • Saffet Karpat  is currently  a business …


    P&G Turkey, Former CEO

    Saffet Karpat  is currently  a business  consultant based In Turkey and investor in Agriculture in Canakkale Turkey. He is also member of Board of Eczacibasi.

    Previously he worked for Procter & Gamble for 30 years in various financial and senior management roles across a number of emerging markets; prior to retiring from P&G in 2013 he was Vice President and General Manager of the Central and Eastern Europe and Middle East and Africa Division, responsible for Turkey, Central Asia, Israel and the Caucasian region.

    From 2013 to 2016 he was a member of the Board and the Executive Committee of Sutas Dairy Company.

    He studied Business Administration at Istanbul University and received an MBA from Lausanne University.

  • Mr. Izzet Karaca serves as an Independent…


    Unilever Turkey, Former CEO

    Mr. Izzet Karaca serves as an Independent Director and Member of Risk Detection Committee at Coca-Cola Icecek A.S. Having started his professional career in 1977 at Koç Research and Development Centre, Mr. Karaca held Industrial Engineer and IT Manager position until 1985. Between 1985 and 1988, Mr. Karaca worked as Systems and Organization Director at Ford Otosan. From 1988 onwards, he held several positions at Unilever in Germany, Turkey and Baltic States including Internal Audit Group Manager, Logistics Manager, Commercial Director and Managing Director. In addition, between 2011 and 2013, Izzet Karaca served as the Chairperson at YASED (International Investors Association). After serving as Executive Chairman at Unilever Turkey and Unilever NAMET RUB (North Africa, Middle East, Russia, Ukraine and Belarus) and being a member of the Unilever CEO Forum, Mr. Karaca retired from his duties as of 31 December 2013. In 2015, he published his first book called “The New CEO is. You”. He graduated from Bogaziçi University Industrial Engineering Department in 1977.

  • Ebru Özgüç took on leadership roles at 3M…


    Vodafone Turkey, Director of Brand and Strategy

    Ebru Özgüç took on leadership roles at 3M between 1995-2011. Between 1995-2000, Ebru worked in the sales and marketing departments. Between 2000-2003, Ebru lived in Paris to serve as the Sales Director for the EMEA region for 3M France.

    She then moved back to Turkey to sit on 3M Turkey’s executive board and served as the 6Sigma Black Belt between 2004-2006. Between 2006-2009 she served as the Executive Director for Corporate Marketing, Corporate Relations and IT. Finally, she served as the Executive Director of Sales and Marketing at 3M between 2009-2011.

    In 2012, Ebru was appointed as the Corporate Marketing Director for Vodafone. She led Vodafone’s efforts to lead the digital transformation of Turkey’s business sector by launching “Yarina Hazirim,” (Ready for Tomorrow) “Dijitallesme endeksi” (Digitalization Index) and the Digital Transformation Summit.

    Since 2016, Ebru has been working as the Director of Brand and Marketing Strategy at Vodafone. Ebru has a degree in business administration from Ankara University. She did her MBA at European University in France. She is the mother of 12-year-old twin sons.

  • Orkun deems himself the “original YouTuber”,…



    Orkun deems himself the “original YouTuber”, having been on the platform since 2007 with simple sleight of hand illusion tricks shot on a low definition webcam in his hometown of Izmir province in Turkey. Initially gaining a subscriber base through gaming content, Orkun shifted his channel concept towards entertainment starting in 2015, along with a massive shift in production quality, self-imposed strict work schedule and persistence, which gave fruit in the form of a surge in subscriber numbers. Currently sitting at 4 million subscribers and growing, Orkun single-handedly defined “YouTuber” as a profession in Turkey, owing to his success, and some of his content were also featured on mainstream media.

  • Alex is a YouTube Creator who makes weekly Food…
    ALEX TORSO / French Guy Cooking

    ALEX TORSO / French Guy Cooking


    Alex is a YouTube Creator who makes weekly Food Videos for a fast-growing global audience.

    Creative Recipes, Tasty Vlogs, Geeky Experiments and Kitchen DIYs : Whatever the content, Alex always focuses on bringing inspiration, confidence, and commitment to the game. « Jamie [Oliver] discovered my work 3 years ago, and that really got me started. We’ve been working together ever since. » As a former engineer and an experienced entrepreneur, Alex regularly collaborates with brands and media all over the world, turning his original journey into a sustainable business. « Salut [French for hi] » he said!

  • Refika was born in Istanbul into a large family…


    Writer, Columnist, Youtuber, TV Food Show Producer

    Refika was born in Istanbul into a large family dominated by medical professionals. Her mother is a native of Cyprus, and her father a native of Nevşehir. 

    Refika completed her undergraduate studies at Robert College, and has since studied psychology at Koç University and leadership education at London Business School.[1]v


    While she was working at Yavuz Turgul’s advertising agency Medina Turgul, she decided to leave the school for her dream of being an advertiser. Because of the Istanbul earthquake, she changed her mind and started her own business on VoIP (voice over internet protocol) and earned her bread for the first time. After graduation, she worked at IF Istanbul Independent Film Festival and at the organization department of Istanbul Foundation for Culture and Arts (IKSV). And after that, she worked as a senior executive and general manager in private Doğan Hospital for five and a half years.

    Her relationship with kitchen started with making foamy Turkish coffee to the whole family when she was as tall as the oven. She learned the Mediterranean cuisine from her Cypriot mother, aunt and uncles and Central Anatolia cuisine from her father, grandfather, father’s sister and aunts-in-law, who are from Nevşehir. Her palate got better during her visits to her relatives in London. She always looks for different things and when she cannot find any, she wants to do it herself. She tried to figure out the algorithm of foods with her love of mathematics. In one of her interviews, she said “I believe that some people are born to love. I am one of them. In fact, cooking is a simplistic realisation of the act of showing this love”. The fact that she thinks that even a nice view can be made edible is an indication of this passion of hers

    Refika lives in Kuzguncuk neighbourhood of Istanbul. Upon the publication of her book, she needed a studio that suits this spirit. Therefore she initiated a long-term renovation in the building that has been idle for 30 years and was built by the Greek architect Simotas in Kuzguncuk. So she created her own dream kitchen studio with the name Refika’nın Mutfağı that hosts different points of view and occupation groups in each square meter of it, and in which people younger than 35 years old are employed and which is just like a nest for the people, who started up their first business thanks to dedication and hard work. Today, people from different occupational groups such as architects, lawyers, advertisers, dancers, tailors and sculptors work together and enjoy a pleasant and collective life in the building.

    In October 2011, she started presenting the show Mucize Lezzetler, which was sponsored by Arcelik in her kitchen studio in Kuzguncuk. The show is being broadcast on the weekends on NTV, which is one of the most important national TV channels of Turkey. The facts that each show has a different concept, and that the Turkish cuisine is used in a local and natural way without any limitations make it stand out among other food shows.

    Refika, whose greatest dream -with her own words- is “to see a French person making lahmacun in her/his house”, continues to create new recipes by conserving the traditions of the culture of Turkish cuisine and also to push the envelope. She is sharing recipes on food and life.

  • Dr. Sjoerd van den Heuvel is researcher and…


    Utrecht University, Faculty Member

    Dr. Sjoerd van den Heuvel is researcher and lecturer at University of Applied Sciences Utrecht in the Netherlands. His research focuses primarily on the development, implementation and acceptation of People Analytics. He teaches People Analytics for professionals, undergraduate- and graduate students. As an invited speaker, he provides People Analytics courses at the University of Twente, AOG School of Management, FHR School of Governance in Suriname, and frequently provides public as well as in-company People Analytics trainings across the globe. Sjoerd holds a Ph.D. degree in Human Resource Management and prior to his current position, he worked as an HR management consultant (Capgemini Consulting), internal advisor (Dutch Postal Service) and assistant professor in HRM (University of Amsterdam and University of Twente). In both his teaching and research activities, his core focus is on how to bridge the gap between science and practice, because that’s where the People Analytics magic happens!

  • He began his career in journalism as a member of…



    He began his career in journalism as a member of the founding crew of Posta in 1995. Until 1996 he served as the editor for the Science and Technology page. In 1997, he was among the founders of Radikal, serving as the Editor of Technology.

    In 2004, he became the host for Technology Channel’s “Technosohbet” and in 2007 he became the host of Busines Channel’s “Bilisime Yon Verenler”.

    In 2008, he established MYK Media.

    Kuzuloglu is among the founders of the New Media Certificate Program at Kadir Has University. He gives lectures at several universities.

  • On a beauty market that is drastically…


    L'Oréal, Chief Digital Officer's Team

    On a beauty market that is drastically transforming, Jean-François Mignot has been tasked by L’Oréal to be, within the CDO team of Lubomira Rochet, the booster of change of the L’Oréal marketing culture and practices around the world.


    A strategic mission to ensure that the leading Company of the beauty sector remains ahead of the curve in digital revolution, therefore consumer centricity.

    Jean-François is known for his natural leadership and his ability to activate collective intelligence with always, as the cornerstone of every reflection, the human being.

    He spends his professional time with digital and marketing teams at L’Oréal, re-questioning the conventional approaches, awakening imagination and giving birth to new horizons via hackathons.

    This seasoned marketer and humanist with a genuine interest in people and cultures speaks fluently 6 languages and has developed his sensitivity to consumers by living, loving and working in 10 countriesof Europe, Asia, the Middle East and America.

    He is a practitioner on change for L’Oréal, in order to provoke profound transformations in the company’s mindsets and daily practices, relentlessly awakening creative spirits, shaking up self-beliefs and fostering productive collaboration.

  • He grew up with music because of his father. He…


    Musician, Arranger, Producer

    He grew up with music because of his father. He first started playing the drums when he was 3 years old. He began taking piano lessons when he was 5. He released his first single when he was 7, and did a Turkish tour with his father’s orchestra, appearing in 145 concerts. He studied first Istanbul University State Conservatory, later at Istanbul University, where he studied Latin Literature, Anthropology and Philosophy. After university, he began working as a music director and arranger, working alongside some of Turkey’s most important musicians, such as Kayahan, Nilüfer, Nazan Öncel, Harun Kolçak, Aşkın Nur Yengi, Ajda Pekkan, Suat Suna, Kibariye, Orhan Gencebay, Sertap Erener, Ege, Asya, Mustafa Sandal, Levent Yüksel, Mazhar Fuat Özkan , Özgün, GECE, Atiye, Nil Karaibrahimgil, Keremcem,  Sıla, Hadise, Deniz Seki, and Murat Dalkılıc.

    He still actively performs alongside Turkey’s legendary musicians.

  • Since the year 2000 Marek has been enjoying…


    Nielsen, Innovation Business Partner & Director

    Since the year 2000 Marek has been enjoying working at Nielsen, holding different positions and roles.

    However, in the last years, his true love is the FMCG innovation that he helps to develop and launch with success. Proudly, he has been involved in launching a couple of successful innovations across Central and Eastern Europe.

    Besides, Marek graduated with a degree in Sciences and Market Research.

  • Zehra Cataltepe is a professor at Istanbul…


    tazi.ai, Co-Founder

    Zehra Cataltepe is a professor at Istanbul Technical University, Faculty of Computer and Informatics and also the co-founder of tazi.ai, which is a startup company developing continuously learning machine learning solutions in banking, insurance and telco industries.

    She received her M.Sc. and Ph.D. degrees from California Institute of Technology in Computer Science.
    Her research interests include machine learning algorithms and software, feature selection, anomaly detection, online machine learning, machine learning for human learning, learning on heterogeneous, networked and time series data, and big data.

    She has both industry and academia experience and has taken part in EU and Tubitak projects as a referee, researcher and principal investigator. She has 14 patents and over 80 publications.

  • Dr. Tanju Çataltepe has received S.B. degree…


    tazi.ai, Co-Founder

    Dr. Tanju Çataltepe has received S.B. degree from M.I.T. and Ph.D degree from UCLA, all in electrical engineering. He was at Bell Labs and AT&T Labs between 1990 and 2005, where he worked first on optical networks and synchronization and then on the Internet backbone architectures. Later he was an advisor for the CEO of Turk Telekom. He served as the chairman of the ITU Plenipotentiary Conference of 2006. Between 2006 and 2010, he was the CIO for Yildiz Holding, where he led infrastructure and datacenter consolidation projects and SAP deployment. Following, he joined Cisco as the Advanced Services Director in 2010. From 2012 until he co-founded tazi.ai in 2015, he was with Kantar Media Audiences first as the general manager in Turkey, then as the Global IT Director.

  • Tolga Yildiz is the principle for the Science and…


    Bahcesehir Schools, Principle

    Tolga Yildiz is the principle for the Science and Technology High Schools, a project by Bahcesehir Schools. Originally an English teacher, after completing his graduate studies he began working on implementing IT in education. Yildiz has been working on developing STEM and product-based education models. Specifically, he has been working with his team to contribute to interdisciplinary studies by implementing aviation, UAV, robotics, and CNC in high school curricula. Recently, he has presented 12 new engineering-based classes to the Ministry of National Education. He is a member of Integra 3646, Turkey’s most renowned FRC team.

  • After graduating from Izmir Scientific High…


    Piri, Founding Partner

    After graduating from Izmir Scientific High School, he studied Industrial Engineering at Middle Eastern Technical University. He completed the Graduate Program on Engineering and Technology Management at Bogazici University. In 2008, he began working at Microsoft Turkey, working on business planning and finance, where he was responsible for over 60 countries in the Middle East and Africa. He continued contributing to YGA, an NGO he began volunteering for when he was in university. He relocated to Eskisehir to work as a teacher for YGA. In 2013, he quit his volunteering position to travel the world. During a world tour that lasted for 2 years, he visited over 100 cities in 26 countries. After returning to Turkey he launched Piri, a mobile application that facilitates the lives of travelers, with several YGA alumni. A TeknoTIM and YGA product, Piri enables travelers to discover cities through the voice of famous tour guides.

  • Cavit Yantaç is Deputy General Manager and…


    Microsoft Turkey, Deputy General Manager and Developer…

    Cavit Yantaç is Deputy General Manager and Developer Experience & Evangelism Lead for Microsoft Turkey. In his current role, he leads Microsoft Turkey’s activities among Developers, Students, Academia, Startups and IT Professionals as well as partnering with companies and individuals to create next generation innovative solutions, leveraging emerging technology. As Microsoft Turkey’s Chief Evangelist, Cavit Yantaç is helping startups and ISVs throughout Turkey to create innovative solutions in Education, Coding / Development, Internet of Things, Big Data, Cloud, Mobility, Gaming and E-Commerce. Cavit Yantaç has been with Microsoft for 10 years, in the first 6 years of which he was responsible for managing a team that provides technology solutions to enterprises. Before Microsoft, he worked for Nexum Bogazici, a German-Turkish consulting, IT and interactive design company, and completed consulting projects in Turkey, Europe and the US. Cavit holds a degree of MBA from University of Georgia and a BA degree from Bogazici University, Turkey.

  • Jonathan Ferrar is a respected consultant,…


    OCHRE ROCK LTD, Founder & CEO

    Jonathan Ferrar is a respected consultant, speaker, author and business advisor in HR strategy, workforce analytics, and the Future of Work.

    He advises clients on how to establish human resources strategies that will improve business performance and help HR leaders become more analytical in their decision-making. In particular, he advises Boards & CEOs of HR technology and HR analytics companies to develop their strategies for the CHRO and other buyers. He was listed as one of the global “Top HR Analytics Influencers”  on LinkedIn in 2014, as one of the “15 HR and People Analytics Experts to Follow”  by Jibe in 2016 and as one of the 20 Experts in People Analytics  in 2017 by Sage People. Jonathan is the co-author of the book “The Power of People”  (Pearson FT Press, May 2017) which helps successful organizations how to use workforce analytics to improve business performance.

    Jonathan has worked for over 25 years in corporate business at IBM, Andersen Consulting (now Accenture) and Lloyds Bank. For over eleven of those years he held executive and VP roles. He has led diverse teams across many countries, held P&L responsibility and managed multi-$100Ms budgets. Jonathan has advised Chief HR Officers and other business executives at some of the world’s largest and most highly regarded companies on how to implement meaningful HR strategies, practices and technology.

    He holds a Bachelor of Arts and a Master of Arts degree from the University of Cambridge, UK and a Diploma in Human Resources Management from Kingston Business School, UK. He is a Chartered Fellow of the Chartered Institute of Personnel and Development .

  • Caglar was born in Adana in 1988. He completed…


    Kolay IK, Founding Partner

    Caglar was born in Adana in 1988. He completed his degree on computer science at Bogazici University in 2011. He began his career at PayPal working as a sales engineer. While working at PayPal he completed a graduate degree on Engineering and Technology Management at Bogazici University. He started working as a consultant at Cluster Alliance, consulting banks through Visa Consultancy. He then joined the founding team of Kolay IK as a business developer.

  • Noha Wagih Bashir leads Facebook Blueprint in the…


    Facebook Blueprint, Director of EMEA Region

    Noha Wagih Bashir leads Facebook Blueprint in the region, which is the external education brand for Facebook & Instagram. Prior to this role she was head of Digital & Social media at Visa CEMEA, and prior to that head of social media at Impact Proximity Dubai.

    She studied business in Cairo, after spending her early years in Vancouver, Canada. She has been based in Dubai for the past 6 years, and enjoys traveling, reading and studying astronomy & philosophy in her spare time.

  • Born and raised in Izmir, Efecan graduated from…


    Kolay IK, Founding Partner

    Born and raised in Izmir, Efecan graduated from Istanbul Technical University. After working in software for 4 years, he established Kolay IK, an HR management system, in 2014. He still spends all his time with Kolay IK and his wonderful team.

  • Sargın was born in 22nd of April 1991 in…


    Anlatsın.com, Co-Founder & COO

    Sargın was born in 22nd of April 1991 in Istanbul with a quick operation since the doctors wanted have a holiday on the next day. After he studied the elemantary school in TED Karabük College, he decided to attend Ankara Science High School, considering his “LYS score”. He had experienced fun and difficult parts of studying in a boarding school for 4 years with his friends deeply. After high school education, he decided to start studying in Bilkent University Electrical and Electronics Department, considering his “ÖSS score” this time. In the first years of university, as soon as he came across Engineering Society, he decided not to be an engineer and started to dream about a corporate life. He met Eril and Tuğberk while he was the chairman of the Engineering Society and all of his dreams have changed completely. When they were in the 2nd grade, they established their company called Sinaps A.Ş. and became the youngest entrepreneurs who got an investment from Galata Business Angels. After many failure projects, they established Üniversiteli Anlatsın. After they had developed Üniversiteli Anlatsın for 2,5 years, they converted their project into Anlatsın. Right now, Anlatsin.com is a platform where 800+ employees from 70+ companies tell’bout their experience, jobs, sectors and companies. Their aim is helping people to make better career choices. If you have questions in your mind like “What does an Industrial Engineer do?”, “What kind of projects do Marketing Departments conduct?” or “How does a Sales Manager spend his day?”; you can visit Anlatsin.com

  • Asli Kurul Turkmen is the Director of Search and…


    Endeavor Turkey, Search and Services Director

    Asli Kurul Turkmen is the Director of Search and Services at Endeavor. She previously worked as a Consultant at Hewitt Associates and as Organization Effectiveness Consultant at Watson Wyatt.

    Asli holds a Bachelor degree in Learning and Organizational Change and Economics from Northwestern University. She also holds a Master degree in Organizational Psychology and Consultation from Columbia University.


  • +20 years of International Human Resources…


    Peoplise, Co-Founder

    • +20 years of International Human Resources Experience
    • Manager & Consultancy in various Global Companies
    • Specialized areas: Strategic Planning, Process Management, Cultural Business Improvement
    • M.S in Organization Development
    • Notable responsibilities:
      • Peoplise- Co-Founder
      • Deloitte Turkey –HR Director
      • ToyotaSa – HR Director
      • Ford Motor Company –North America Organizational Development Manager
    • Illinois Workforce Investment Committee and TÜSİAD society member


  • Gizem Yasa, graduated from the University of…


    24 Saatte İş, Co-Founder

    House of Spade, Co-Founder

    Gizem Yasa, graduated from the University of Chicago with BA in Economics in 2005, started working for a New York-based law firm that specialized in M&A, Wachtel & Masyr, before turning her hobby of jewelry design into a career and established Coracor Jewelry LLC in New York.  She then co-founded Butigo.com, an e-commerce company that specialized in shoes & accessories vertical, in 2011. Butigo.com was sold to Ziylan Group, the biggest shoe retailer in Turkey in 2015. She and her former partner Berk, formed a B2B company, House of Spade, that designs and manufactures shoes and accessories for high street brands in Turkey and UK.  Meanwhile, she consulted multiple e-commerce companies, including Modanisa and Çiçeksepeti, with their branding and marketing strategies. Currently, she is the co-founder of 24 Saatte İş, a mobile app that specializes in HR vertical and brings potential service industry workers and companies together, helping them find jobs/employees in 24 hours.

    Website: www.24saatteis.com

  • Having completed his Bachelor’s Degree in…


    Vodafone, Head of Group Resourcing and Employer Brand

    Having completed his Bachelor’s Degree in International Relations and Political Science, Bülent Bayram started his career in 1998 at Danone as Human Resources Specialist.

    Between 2000-2004 he pursued his career respectively as Human Resources Officer, Human Resources Projects Manager and Human Resources Manager at Jacob’s Bakery Ltd. İn the UK. Meanwhile, he completed his Core Management Certificate Degree at The Chartered Institute of Personnel Development (CIPD) at Liverpool Community College.

    Having decided to pursue his career in France, Bayram worked as a Senior Process Designer at Groupe Danone Headquarters between 2004 and 2006.

    Bayram worked at The Dannon Company, USA  respectively as Total Rewards & HR Technology and Shared Services Director, Talent Acquisition Director and Project Steering Committee Member between 2007-2011.

    Bayram moved back to Turkey in 2011 and started working for Danone Baby Nutrition as a Human Resources Director. In February 2012, he  moved to Vodafone Turkey as Capability Director managing Talent, Learning Development and Resourcing functions.

    As a Board Member of  Vodafone Turkey Foundation, he took active role in coordination of  Corporate Social Responsibility, Sustainability and Diversity and Inclusion initiatives.

    Bayram is currently working at Vodafone Group Headquarters, based in the UK, as Head of Group Resourcing and Employer Brand across all Group Locations.

  • Başaran studied international relations at…


    BloombergHT TV, Chief Editor

    Başaran studied international relations at Boğaziçi University before earning a graduate degree from Yeditepe University. He started off his career in finance, working as a trader for ABank and BNP in Istanbul. He then moved to London and became the mission chief for Turkey at Commerzbank and Standard Bank. In 2010, he moved on to media. He is still the chief editor for BloombergHT TV and Bloomberght.com. He is also a columnist for Habertürk newspaper.

  • Born in 1989 in Perpignan (France), raised in…


    YouTuber - VLogger

    Born in 1989 in Perpignan (France), raised in Villanova (Catalunya, close to BCN), at a young age she moved to Barcelona where she started her youtube career more tan 7 years ago. On 2010 she creates her main cannel Yellow Mellow as a place to create comedy and music, and also as a way to try out some of the learnings she had at college at that time.


    She started to become very popular with her covers about artists that she admires such as Lady Gaga and Stromae, and afterwards she produced some own songs as well. 

    She never expected that this could become so big for her, and that she would become very popular with the YouTube cannel. Also the platform opened a lot of paths for her to develop her talent, not only music wise, but also performing.

    When her YouTube career started to take off on a more professional base, she decided to leave her beloved Barcelona and move to Madrid to have more opportunities as a digital creator.


    Currently she’s the female spanish vlogger with more subscribers on Spain, with over 1,5 million on her main channel. She currently owns the biggest daily vlogging cannel amongst hispanic countries. She’s one of the top creators achieving new milestones everytime, she’s been the first spanish female creator to be featured on YouTube Rewind, the yearly video that YouTube does worldwide with the most relevant things and creators that happened during that year.


    She has perfomed all over hispanic countries such as Spain, Mexico, Argentina, Peru, Colombia and Chile, and she’s planning to visit all the remaining LATAM countries, where she has a big fandom as well.

    She has launched succesfully 2 singles already “Phantom Limb” and “All I think about” reaching top charts inmediately on sale and also during the pre sale, without the support of any media or any radios, only with the support of her fans. On the reléase day of Phantom Limb she made it to the #1 on Itunes overcoming the launch of Lady Gaga’s new single. Currently she’s working on some more new music and she’s planning to release her first music album on 2018.


    Besides all of this achievements she also finds time to do some good and non profit projects, becoming last year the first digital artists that becomes a Greenpeace Ambassador and relates to such an important topic as saving our planet. She enroled on a boat during 7 days to go to the Arctic afterwards and show her audience how bad the Arctic melting looks. She managed to collect 200k signatures to Save The Arctic which was half of the total amount of sigantures the collected over the past 5 years in Spain.

    She loves animals, tattoos, videogames, Disney, Pixar and Star Wars.


  • Didem Dinçer Başer is the Executive Vice…


    Garanti Bank, Executive Vice President-Digital Banking

    Didem Dinçer Başer is the Executive Vice President of Garanti Bank in charge of Digital Banking, Corporate Brand Management and Marketing Communications, Customer Experience and Satisfaction, Insurance and Pension Coordination and Call Center and is leading the digital transformation of the Bank. Having been an EVP of the Bank since 2012, she is also a Board Member of Garanti Pension and Life, Garanti Payment Systems and Garanti Technology subsidiaries.

    She has been a part of Garanti since 2005, when she joined the Bank as the Coordinator of Retail Banking Business Line. Before joining Garanti Bank, she worked for McKinsey&Company global management consulting firm for 7 years and was as an Associate Partner there.

    Didem Başer graduated from Boğaziçi University Department of Civil Engineering and earned her graduate degree from University of California at Berkeley, College of Engineering. She started her career in 1995.

  • After graduating from Marmara University, he…


    Bloomberg HT, Director of Economics

    After graduating from Marmara University, he completed a graduate degree on Finance in 2007. He began his career at Ata Investments, working as an Investment Consultant. He was appointed as the Manager of Funds and Portfolio in 2009. Between 2010-2013 he served as the Director of Research at Bloomberg HT. Between 2013-2014 he worked as the Vice President of International Markets Research at AK Investments. He now serves as the Director of Economics at Bloomberg HT TV.

  • Oya Canbaş was born in Pretoria, South Africa.…


    Bayer UK, Director of Consumer Care

    Oya Canbaş was born in Pretoria, South Africa. She studied economics and management at Boğaziçi University. Before joining Bayer, she worked in the marketing departments at P&G and Gilette. In 2015 she was appointed as the Director of Consumer Care for Bayer Turkey. After 2.5 years managing the sales and marketing of Bayer’s consumer care products in Turkey, she moved to the UK to assume the same position at Bayer UK.

  • After graduating as Başkent University…


    Senior Analytical Lead at Google

    After graduating as Başkent University Statistics and Computer Sciences programme, she successfuly achieved Masters Degree from Boğaziçi University Management Systems programme. Currently, Benk continues her studies as a doctorate candidate.

    Benk works at Google as a Senior Analytical Lead for 4 years. Besides that Benk is a member of a special team that attended Google’s Machine Learning training in USA.

  • Lucy was born in 1994 and graduated with a First…



    Lucy was born in 1994 and graduated with a First Class degree in Marketing Communications fro the University of Westminster. It was on a failed placement year that she fell into teaching English, which quickly became one of her greatest passions. At the age of 21, whilst completing her final semester at university, she took out a £500 loan to set up her Youtube channel ‘English with Lucy’. It quickly became her full time profession and she now helps millions of people improve their English for free each month. She is passionate about showing students that they do not have to be spoon-fed – they should go out and find things out for themselves using the many wonderful resources that the modern world offers.


  • Açıl Sezen completed both her graduate and…


    Bloomberg HT Radio, Editor in Chief

    Açıl Sezen completed both her graduate and undergraduate educations at Communication Department of Istanbul University. He started her career in Bloomberg HT as news anchor at 2010 and today he is continuing his career as the radio’s Editor in Chief. Previously he worked in several newspapers and especially focused on economy and finance sectors. Between 2006 and 2001 he worked as a manager at online newspapers named Gazeteport and The Lira.

  • Born as the daughter of a journalist, she too…


    Bloomberg HT, TV Show Host

    Born as the daughter of a journalist, she too became one. She wanted to be an expert journalist and studied economics at Mülkiye. She began work while studying. She first worked at newspaper, and then began a career in television. For many years she worked as a reporter in Ankara, prepared news shows and presented them. She interviewed politicians from the administration. She lived in London for 7 years as a columnist. Since 2010, she talks about economics on BloombergHT TV. She continues her discussions on the radio. She teaches economics at a university. She is also the author of a book, Bana Bana Hep Bana.

  • Nazan Somer Özelgin studied business…


    Yapi Kredi, Vice President, Retail Banking

    Nazan Somer Özelgin studied business administration at Bogazici University after graduating from Robert College. She began her career in 1988 at Arthur Andersen working as an independent accountant and financial advisor.

    In 1999, she became an Associate Partner for Finance at Arthur Andersen. In 2000, she joined Yapi Kredi as Vice President of Private Banking and continued her career at Yapi Kredi as Vice President of Credit and Consumer Loans between 2006-2009.

    Since January 2009, Özelgin has assumed the position of Vice President of Retail Banking at Yapi Kredi. Özelgin sits on the executive board of Yapi Kredi Turkey, Yapi Kredi Azerbaijan, and Tani Pazarlama A.S. She has represented Turkey at Visa Europe for many years and still serves as the Chairman of the Executive Board of Visa Turkey. She also oversees the Audit Committee and sits on the executive board of 441 Trust Co. Throughout her career, Somer has partaken leadership positions for the executive boards of KKB and BKM.

    In February 2017, Somer was appointed to the executive board of Unicredit Bank Romania. Starting from January 2018, she will leave her position at Yapi Kredi to continue her career in Romania and several other Unicredit bank locations. She also plans to partake leadership positions for companies in several other industries in various cities in the world.

  • Dr. Soner Canko graduated from Istanbul…


    Interbank Card Center(BKM),CEO

    Dr. Soner Canko graduated from Istanbul University, Faculty of Political Science, Public Administration Department. He also received master’s degree and Ph.D from Istanbul University, Faculty of Economics. Currently, Dr. Canko is working as CEO of Interbank Card Center (BKM), in which he previously took role as Board Member and Chairman during 2003 and 2007.

  • Born in April 17, 1991, Duygu Ozaslan is the…



    Born in April 17, 1991, Duygu Ozaslan is the creator of one of Turkey’s biggest beauty and fashion YouTube channels.


    While studying Spanish Language and Literature at Istanbul University, Duygu gained great recognition on YouTube, acquiring the title of “Influencer” in various social media platforms, including Instagram.


    Duygu’s compelling, inspiring and exemplary content and style quickly rendered her a role model for the youth. Moreover, she has cooperated with more than 50 global brands.


    While creating a series of compelling, cool and high-quality content, she began chasing her childhood dream and created a brand called “Do Istanbul.”


    Duygu Ozaslan’s YouTube channel has 750K+ subscribers and 150M+ views.

  • Gulhan Egilmez leads the strategic planning and…


    Hayat Chemicals, Global Marketing Director, Homecare and…

    Gulhan Egilmez leads the strategic planning and application processes of Molped and Bingo, women’s care and homecare products of Hayat Chemicals. She studied Economics at Marmara University, and strategic planning and leadership at London South Thames College and Koc University. Having decided to pursue a career in marketing while at college, she began her career at Canan Cosmetics working for their brand, Ipek.


    She joined Hayat Chemicals in 2000 as the lead for washing agent products. She led Hayat Chemicals to success in a competitive industry, leading the brand’s efforts in various markets. In 2014, she became the Global Marketing Director for Hayat Chemicals. In 2016, she took on the responsibility of women’s care products while keeping her position for the washing agent products.


    Egilmez is married and has a daughter. In the fast pace of life she finds joy in ceramics.

  • Serdar Ekrem Şirin is the CEO of Muse, a…


    Muse Istanbul, CEO

    Serdar Ekrem Şirin is the CEO of Muse, a communicator, entrepreneur and advocate of children’s rights.

    Serdar managed the communication strategy of Turkish Airlines for 7 years as the Advertising Manager.

    He has been awarded more than 200 awards, including “World’s Marketer of the Year.”

    With the hopes of creating his own company, he left Turkish Airlines and founded Muse Istanbul, a video marketing company.

    Today, he helps brands reach and utilize the potential of digital video content.

    In 2017, he established Like Public, an Influencer Marketing Agency.


    He is the mentor to many startups.

    Since its inception, he has been a volunteer at Children’s Foundation, helping Turkish children have easier access to knowledge.

    He sits in the Governing Board of Design Foundation of Turkey.

  • He was born in Istanbul. He began taking piano…


    Musician and YouTuber

    He was born in Istanbul. He began taking piano lessons when he was 9. He studied Music at Istanbul Bilgi University.

    He is the producer and director of Doga Icin Cal, and “Bak Ne Soylicem!”, Turkey’s first YouTube channel for song covers.


  • His involvement in music began in elementary…


    Musician and YouTuber

    His involvement in music began in elementary school. He performed in several festivals and venues with his band when he was in high school. He continued making music when he was studying at Bogazici University. Nowadays, he shares acoustic covers of songs with his followers on YouTube.

  • Born in 1997 in Izmir, she is a…


    Musician and YouTuber

    Born in 1997 in Izmir, she is a singer-songwriter. She first began making music by taking guitar lessons in elementary school. In 2015, she moved to Istanbul to study in university.


    In 2017, she became a finalist for Nardis Jazz Vocal Contest, acquiring the opportunity to take classes with Ece Goksu.

    Through her social media activity, she has acquired a group of fans.

    She gives concerts on a regular basis.