The purpose of CMO Society & MediaCat’s Future Leaders Program is to encourage marketing professionals and future marketing leaders to share their opinions on changing approaches and critical competencies of the marketing world.
The program was carried out in consultation with Ebru Yonca Çapa and brought together highly experienced CMOs of national & international companies and the promising leaders of the sector who have more than 10 years of experience, who are defined as a “high-potential marketing leader” by their institution and who manage a team at least of 5 people.
Within the scope of the program, which aims to create added value in the sector, 17 CMOs and 17 Future Leaders were matched. Then, inspiring panels and one-on-one meetings were held between the matching names. In the end, participants who completed all stages of the program will receive their certificates at Brand Week Istanbul.