Mayor of Istanbul
Ekrem Imamoglu was born in Trabzon in 1970.He graduated from Istanbul University with a Bachelor’s degree in Business Administration. Following his undergraduate studies, he also attended and completed a Master of Science program on HR Management at the same university. He played footbol while he was student. He became a board member of Trabzonspor Club, Football, Basketbal and Beylikduzuspor.
In 1992, he started working for the family business while he was still a graduate student. He then became the CEO of the group companies. Under his management, the company mostly operated on urban planning and the housing projects. While he was building and planning for housing complexes to raise the living standards of the people, he encountered some problems pertaining to the political processes which resulted in a decision to become a public servant and solve problems of political nature.
He joined Republican People’s Party’s (CHP), the main opposition party in years, and became a party member. He worked hard for his party’s field campaigns, and in a short time he was elected the district head of CHP for the Beylikduzu in 2009. In the local elections of March 30, 2014, he became the elected Mayor of Beylikduzu. In the following years of successful management, Mr. Imamoglu captured the attention of society, media and the academia. Thanks to the positive changes he made in social life, infrastructure services and the living standards of Beylikduzu, he received a big support from the citizens of Beylikduzu district.
CHP appointed Mr. Imamoglu as the candidate for the Mayor of Istanbul in the local elections of March 31, 2019. After an inspiring campaigning process of three months, he became the elected Mayor of Istanbul. But this did not last long; in the 18th day of his mayorship, YSK cancelled the elections and announced a re-election date, June 23, 2019.
Mr. Imamoglu started his re-election campaign with an historic speech. His speech organically became the hope for his disappointed supporters and symbolized a moment of encouragement to fight for freedom and democracy in Turkey. His victory on June 23 with %54,2 support of votes became a milestone for the future of Turkey.
Mr. Imamoğlu is married, have 3 kids and lives in Beylikduzu since 1991.
P&G, Vice-President Global Marketing & Brand Building
Sportsnet Group Chairman of the Board of Directors
Ahmet Gülüm was born in 1961, in Istanbul. After his education at Vefa High School, he studied Economy in Marmara University Administrative Sciences Faculty. He concluded his education after graduating from his master’s degree on business management. During his volleyball career, he played for Beşiktaş (1972-1979), Hisarbank Sakarya Karadeniz Spor (1979-1982), Galatasaray (1982-1991) and Arçelik (1991-1993). He was the team captain of Galatasaray for 9 years and Arçelik for 2 years. During his captaincy, Galatasaray Volleyball Team won the Turkish Championship for three times, from 1986 to 1989 successively. He wore the national team jersey for 158 times in different categories like youth, A, military and university. During his captaincy in the national teams, he received many international prizes in the tournaments such as Balkan Championships, Mediterranean Games, Spring Cup and World Military Volleyball Championship. When Turkey won the World Military Volleyball Championship and Galatasaray took in the third position at Balkan tournament, he was elected as the best setter. In 1984, he became the first athlete from volleyball to be nominated for the Athlete of the Year Award by Milliyet Newspaper.
After retiring from volleyball as an athlete, he pursued his passion in the business side of sports. In 1992, Ahmet Gülüm led the group which brought the first international Beach Volleyball organization to Turkey. He had notable impact on the growth of beach volleyball in the country. Later on, he was elected as the president of Turkish Volleyball Federation and Turkish Volleyball Foundation. He was in Beach Volleyball World Council and FIVB Marketing Council as a member. Furthermore, he was on presidential duty of CEV Marketing Commission. In 1998, he was chosen as the sportsperson of the year by two newspapers, Fanatik and Zaman. In 1999, he was selected as the sportsperson of the year once again, according to evaluation of Milliyet. He has been a member of Turkish National Olympic Committee since 1996.
Ahmet Gülüm founded Sportsnet in 2001, which is Turkey’s first and only sports focused marketing and communication agency. Sportsnet turned into a group of companies by specializing and growing in different service areas. First came the event company, Allsports. It was followed by Turkey’s first sports oriented digital agency Vo2. Following Vo2, sportstv was founded which brought Turkey’s most various sports content together with the TV audience. Since its’ inception, The Group has been giving sports related marketing and communication services to leading brands such as Beko, Petrol Ofisi, Vestel, Turkcell, Orkid (Always), Aroma, TEB, Turkish Airlines, P&G, Gillette. It also executed the communication works for important sports organizations hosted in Turkey. İzmir and Erzurum Universiade, Moto GP, Formula 1, World Basketball Championship, TEB BNP Paribas WTA Championships in Istanbul 2011-2013 are some of the notable examples. Last but not least, in 2015 Ahmet Gülüm founded BİLGİSpor, an undergraduate sports business program, in collaboration with Bilgi University. He is an active lecturer in the program.
4129Grey, Chief Happiness Officer
Alemsah Ozturk, Chief Happiness Officer, co-founded 4129 In February 2007. In the first 5 years, 4129 Become the most awarded and successful digital advertising agency of Turkey. As a result, 4129 Acquired by WPP in 2012, pushing the boundaries even more.
Before 4129, He founded several agencies and startups, naming him the youngest creative director in Turkey at the age of 24. Alemsah’s work on prestigious accounts over the last 20 years has been honoured at Cannes Lions, the Clio Awards, Eurobest, Golden Drum, D&AD, Webby awards and many others.
He has worked as a jury in Cannes Lions, Golden Drum, New York Festivals and several other local & global award shows.
He is very active in social media with 250k+ followers on twitter, sharing his thoughts on his blog about creative culture and self development. Alemsah is also very influential speaker and sought by many organisations such as TEDx, and international creativity conferences.
He is acknowledged as the entrepreneurial example of Turkey by USA VP Joe Biden. As an angel investor, he invested into more than 15 startups and he spend time for mentoring young entreprenuers.
As of May 2015, Alemsah Ozturk became the new CEO of 4129Grey, merging Grey Istanbul Advertising Agency and 4129 Digital Advertising agency into a new fully integrated communication agency.
While he isn’t working on creative projects, he tries to finish his next book, writes articles for Harvard Business Review and plays games.”
Executive Vice President Unilever Turkey, Central Asia
Mustafa Seçkin was appointed as Executive Vice President of Unilever Turkey & Central Asia in January 2019. He joined Unilever at Turkey in 1989 where he held various roles in marketing. In 2000, he moved to Poland as the Director of the Regional Innovation Center. In 2002, he was appointed as the Knorr Brand Development Director Africa, Middle East and Turkey. In 2007, Mustafa Seçkin was appointed as the Vice President for Foods Marketing and Board Member at Unilever Turkey.
His most recent role was Vice President Foods and Refreshment NAMETRUB (North Africa, Middle East, Turkey and Russia) where he was responsible for Unilever’s Refreshment category from 2016 and Foods category from 2017. He has been a member of the Unilever NAMETRUB Board and Global Refreshment Board since 2016.
In addition to his corporate roles, he has been the Chair of Global Compact Network Turkey during 2016-2019. In May 2019, Mustafa Seçkin was elected as the board member of Global Compact Network Turkey. He is also a board member of International Investors Association (YASED), Business Council for Sustainable Development Turkey (SKD) and Make a Wish Foundation.
Mustafa graduated from Lycée de Galatasaray and holds a bachelor’s degree in industrial engineering from Boğaziçi University in Istanbul, Turkey.
I was born in Zeynep Kamil, Istanbul. My middle name is Kamil. I’m the first born of my father, a lawyer, and mother, an architecture school drop-out. My sister is the Eurovision Contest winner soprano Sertab. I grew up in Binbirdirek Park at Sultanahmet, Resit Pasa primary school, in the snowy spring waters of Akcay, in Robert College’s gardens, in Dostoyevski and Oguz Atay novels, in Bogazici University, in Serif Mardin’s noble assistance, in Nietzche, in Hayek, in Nozick. I became a liberal. I became a pragmatist. I became an advertiser. I had success at a local agency. The agency was sold to a foreign company. I headed the company. I served both as the executive director and screenwriter. Throughout the years I learned that advertising is not a mind game but rather an emotional one. I tried to learn all there is about my job. In the mean time, I left the foreign company after having a fall out with the big boss. My clients stuck with me. Most have trusted me with their brands for over 20 years. I married 3 times. I am the father of 3; Emine who is 23, Ali Omer who is 17, and Azazarif who is 3. I am both the fan and husband of Nil Karaibrahimgil. I read. I draw. I write ads. I shoot ads. I shoot arrows. I swing racquets. I think of myself as an architect. I even design stages. I eat little. I read the most. I read the most about evolution, science and neuroscience. I am 56. I lament every day about all there is to do and learn in the world. And I bemoan the nightfall every day.
Chief External Affairs Official, SOCAR
Murat LeCompte has over 20 years of experience in the fields of corporate communication, marketing communications, external affairs as well as in start ups, tech companies and oil and gas industries.
Began his career working in the tourism industry. He then worked in tech and energy, holding executive positions in public relations, corporate communication and business development for global companies such as Marriott, Geac Computers, Intel Corporation and BP.
LeCompte sits on the executive boards of Association of Corporate Communicators (KID) and Institue of Corporate Relations (KIE).
He joined the SOCAR family as the Head of Corporate Communication in 2017.
Professor of Marketing and Director of the Center for Research in Sustainability at Royal Holloway University of London
Professor of Marketing and Director of the Center for Research in Sustainability at Royal Holloway University of London
Giana is a leading expert in the field of consumer culture, branding and the sharing economy.
Her studies have published widely in journals such as Harvard Business Review, Journal of Marketing, Journal of Marketing Research, andJournal of Consumer Research.
Giana’s work is regularly featured in outlets such as The Wall Street Journal, The Economist, The Atlantic, Fortune, Vogue, Scientific American, The BBC, and on National Public Radio
Giana has received research grants from the Australian Research Council, the Marketing Science Institute, and the British Academy of Management, and has presented her work at top institutions and conferences around the world, including at the United Nations CSR Global Forum and the Global Women’s Forum.
Co-author of The Myth of the Ethical Consumer(Cambridge University Press)
Co-editor of Handbook of the Sharing Economy (Edward Elgar).
Author, Building the Agile Business, Agile Transformation and Founder, Only Dead Fish
Neil is a renowned writer, keynote speaker and the founder of Only Dead Fish, a digital consultancy that specialises in applying strategic understanding of digital and emerging technologies to help businesses and leaders optimise their effectiveness within the new, digital-empowered business environment.
Neil is the author of ‘Building The Agile Business’ and ‘Agile Transformation (Kogan Page) which provide an essential guide for leaders on achieving greater organisational agility and are two of the best-selling books on digital transformation. He has run global digital leadership programmes and consulted on transformation with a broad range of large, multi-national businesses and is a regular keynote speaker across the globe on digital transformation, agile strategy and leadership. He’s been named by BIMA (British Interactive Media Association) as one of the most influential people in the UK digital industry, and by SAGE as a TOP 100 Global business influencer.
He curates the global quarterly series of Firestarters thought leadership events on behalf of Google, is a keynote speaker on the Google Squared programme and has worked with market-leading global businesses including The Financial Times, BBC, Vodafone, GSK, the UK Government, Samsung and YouTube. He is an associate of The Futures Agency, a collaboration of some of the world’s leading forward thinkers and futurists.
Facebook, Creative Strategist
Creative Strategist at Facebook’s Creative Shop
Studied Communication at Sorbonne University
She began her career at Rafineri as a copywriter
She became the Group Head of Rafineri when she was 26, moving on to becoming the creative head of first 41?29! And then Tribal Worldwide Istanbul.
Has over 70 national and international awards in various categories, including a Gold Effie and a Gold Lion.
Facebook, Recruiter - MEA & CEE
Serdzan spearheads recruitment at Facebook for Central & Eastern Europe, Middle East, Africa & Turkey for the Global Business Group. Prior To Facebook, Serdzan worked at Amazon, recruiting for the digital Kindle business & product launches in the EU and prior as an HR consultant in the finance world. With a strong analytical streak, a solid business understanding and passion for diversity, Serdzan works closely with Facebook teams to bring the best talent, be bold & focus on impact.
Facebook, Vertical Lead
With over 12+ years’ experience working in marketing, Irmak leads Tech,Retail and Travel verticals at Facebook Turkey.
Before Facebook he worked in various brand and digital marketing roles at PepsiCo and Red Bull prior to his last role as Head of Marketing and Sales Operations at Peyman.
He holds an Electrical-Electronics Engineering (BsC) degree from Bilkent University, Integrated Marketing Communications Management (MBA) degree from Yeditepe University and still works on his PhD thesis on Public Relations and Publicity.
Facebook, Head of Strategy and Digital Natives
Kaan Camgoz graduated from Bilkent University Business Administration (BA) and holds a Master’s Degree (MSc) in Strategic Marketing from Maastricht University, School of Business & Economics. He started to work in marketing for Unilever in numerous brands like Wall’s, Lipton, Magnum in brand marketing and management roles.
Between 2015-2016 he worked in Unilever China as Ice Cream Category Marketing Manager.
In 2017, he joined to Facebook as FMCG & Retail Vertical Lead. Lastly, Kaan is working as Head of Strategy and Chief of Staff located in London.
Kaan also voluntarily work for One Young World, as young leading ambassador and in Mobile Marketing Association as the marketing committee leader.
Facebook, Vertical Lead
Ece started her career at Unilever in 2010; right after she graduated from Bogazici University.
She invested most of her energy and strategic intellect for the beverage industry, managing great brands like Coca-Cola and Nescafe between 2011-2018.
She was the Category Marketing Manager for Reckitt Benckiser’s leading brand Finish, right before she joined Facebook as CPG & Retail Vertical Lead.
Art Curator and Writer
Adwait Singh is an independent curator and theorist based out of New Delhi. His works frequently weave in and out of areas of inquiry such as subjectivity formation, gender and sexuality, posthumanism, contemporary technogenesis and ecofeminism. Shortly after completing his Master’s at Goldsmiths, he seized the opportunity to be a part of the Students’ Biennale 2016 and has since facilitated different art projects and workshops for/with young artistic practitioners across the country for various non-profit organisations. Recent curations include ‘Caressing History’ — a group show investigating the possibility of a body-based historiography for Prameya Art Foundation (New Delhi, 2018). As an art writer Adwait has been devoting his energies documenting and theorising independent exhibitions and alternative art practices.
2014-2015MA Contemporary Art Theory, Goldsmiths, London
2013-2014MA History and Philosophy of Art, Universityof Kent, Canterbury
2010-2013 BA (Hons) History, Hans Raj College, Delhi University
2008-2010Higher Secondary School Certificate (AISSE)
D.P.S. R.K. Puram, New Delhi
Ayşegül Sönmez is born in İstanbul, 1975. Studied Italian literature at Istanbul University. Masters degree from Marmara University, Visual Arts Academy, have written the thesis “Modern Despite Modernism, 1908-1954- In Turkish Art”. Worked at several mainstream newspapers as a columnist at Milliyet, Radikal. Ex-President of AICA Turkey, International Association of Art Critics. 2001 and 2018 Kyoto Prize Jury Member for Philosophy and Arts. Founded the first online platform, sanatatak.com for culture and arts of Turkey. Lecturer at Okan University, Visual Arts Academy. Owner of Sanatatak Publishing House. Founder of Sanatatak Education Programme. Editor of books: Ömer Uluç, Unjust Provocation, 1967 on Arts, Talking at Home Baksi Museum books. Writer of books: Ben Ayşegül Sönmez, Çağın İçinde, Sanatatak Publishing House.
Fırat Arapoğlu is an art historian (PhD)/art critic & independent curator. He lives and works in İstanbul. He has been working in Economic, Administrative and Social Sciences Faculty, Department of Social Sciences, Altinbas University as an Assistant Professor. He curated numerous exhibitions in Turkey and abroad, most recently including: “Future Unforgettable”, Krassimir Terziev solo show (2019, Versus Art Projects, İstanbul), TRaces (Mod, Moda), “The Evil That Men Do” (2019, Artist İstanbul Art Fair) and “Simbart One-Day” solo show programmes. He co-curated 3rd International Canakkale Biennale and 3rd and 4th International Mardin Biennales. He has written articles in national and international art magazines such as Genç Sanat, Art-İst Modern & Actual, ICE, ARTAM, Art Unlimited, Critical Culture, RH+, İstanbul Art News, Sanat Dünyamız and Flash Art. He has also written articles in national newspapers called Birgün, Cumhuriyet and SOL. He has also written national and international symposium proceedings about art and art education and has been giving lectures in İstanbul Modern Art Museum, Moda Sahnesi, Narmanli Sanat, İstanbul Bilgi University. He is the 2018-2020 President of AICA- Turkey (International Association of Art Critics-Turkey).
Tohum Otism Foundation, General Director
Betul Selcen Özer was born in 1975. She completed her Sociology degree at Middle East Technical University and her graduate degree on Socioeconomic Demographics at Hacettepe University. She wrote her thesis on “Content Analysis of Family Planning News Appearing on National Newspapers: 2001-2005.” Since 2000, she has been working with NGOs such as Willows International, TURMEPA and Community Volunteers Foundation on issues such as reproductive health, family planning, environment and youth. Between 2013-2015 she taught Demographics classes at Yedi Tepe University Department of Sociology. İn her 17 years working with NGOs, Özer has worked on various functions such as field, education, projects, resource development and communication. Since 2014, Özer has been the General Director of Tohum Otism Foundation.
Head of Creative Shop for Northern Europe, Facebook
Valentina is Head of Creative Shop for Northern Europe at Facebook, leading a talented team of brand marketers, creative directors and strategists who build ideas to help clients grow their business on the Facebook ecosystem.
Before joining Facebook in 2018 she was Managing Director of innovation production studio UNIT9, guiding a team of over 200 creatives, producers and digital technologists in four locations around the world – across VR, Digital, Gaming, Experiential and Film. She has overseen projects winning Emmys, BAFTAs and numerous Cannes Lions.
She has been part of industry awards juries like Cannes Lions, ADC Awards, Eurobest, Webbies, Art Director Club Europe, AICP Awards and British Arrows.
Facebook, Marketing Science Partner
Kubilay is the Marketing Science Partner at Facebook helping advertisers to build their measurement strategy. He graduated from Boğaziçi University with a BS in MIS. Before joining FB he worked at Google Istanbul office as Analytical Consultant for 3 years. He also worked on Business Intelligence and Project Management for 6 years.
Interaction Designer and Researcher at Carnegie Mellon University
John Zimmerman is an interaction designer and researcher, and Professor at the Human-Computer Interaction Institute at Carnegie Mellon University. John teaches courses on interaction design, service innovation, design theory, and designing for AI. His research falls into four areas: interaction with intelligent systems; designing for the self; public service innovation via social computing; and research through design. His research is concerned with the process of making things as the mechanism to explore possible futures. John studies how design inquiry can be integrated with scientific and engineering inquiry. His academic contributions are seminal in the field of HCI, primarily, in matters concerned with research through design and interaction with intelligent system. John is a co-author of the book Design Research through Practice. He’s also co-inventor of the way everyone scrolls their smartphones and tablets.
Professor of Astronomy and Astrophysics at University of Arizona
Feryal Ozel is a Professor of Astronomy and Astrophysics at the Department of Astronomy at University of Arizona. She has made pioneering contributions to the physics of neutron stars and black holes, as well as to the co-evolution of black holes and galaxies in the early Universe. Dr. Ozel made the first accurate measurements of the neutron star radii that constrain the ultradense matter equation of state. Based on her work on accretion flows, she made the first size predictions of the images of nearby supermassive black holes at different wavelengths.
Dave was born in east London, and won a Rockerfeller Scholarship to Pratt Institute in New York to study advertising. He mainly trained at Carl Ally Inc, and came back to London to work at BMP with John Webster. He became Joint Creative Director and, in 1980, he left to found Gold Greenlees Trott (GGT).
GGT was voted ‘Agency of the Year’ by Campaign and ‘Most Creative Agency in the World’ by Ad Age in New York. In 1990 Dave founded Bainsfair Sharky Trott with the Managing Directors of Saatchi & Saatchi. In 1993 he co-founded Walsh Trott Chick Smith. In 2003 this merged with The Gate and in 2005, he became Chairman until 2014.
Dave has been given the D&AD President’s Award, for lifetime achievement. He has also written three books: ‘Creative Mischief’, ‘Predatory Thinking’, and ‘1+1=3’ (to be published in June).
In the 1970s Dave set up the ‘D&AD Creative Workshop’ course. He has trained hundreds of young creatives, many of whom are now London’s top creative directors and teachers.
Founder, The Studio at NASA/JPL
Dan Goods is passionate about creating experiences where people are reminded of the gift and privilege of being alive.
During the day he runs The Studio at NASA’s Jet Propulsion Laboratory, a team developing creative ways of communicating and working to transform complex concepts into meaningful stories that can be universally understood. After hours he works on creative projects around the world. Currently he is collaborating with others on new public art pieces in San Diego and San Francisco and is developing the “Museum of Awe” with David Delgado and Ivan Amato. An experience of art, science, theater and surprise.
In 2002 Goods graduated valedictorian from Art Center College of Design. Recently he was selected as “One of the most interesting people in Los Angeles”. He lives in Altadena, CA with his wife and three kids.
Legendary Designer of Apple’s Logo
It was in 1976 when opportunity walked through the door one day and said, “Hi, I’m Steve Jobs. Regis wants you to make a new logo for my computer company.” This correspondence led to one of the most creative visual designs of all time: One and only Apple logo.
Since then, Rob Janoff Rob has worked with many Fortune 500 companies on campaigns as varied as selling Kleenex tissue to Intel chips, from Frangelico Liqueur to John Deere mowers. Over the past eight years Rob Janoff has been the go-to figure for international startups and established brands like Crooz in Japan, Lucas in the UK, Pluit City in Indonesia, Sunac in China and Exeed in UAE.
Rob Janoff says it’s no accident that you get few opportunities for success in life. When they come along you have to be ready to grab them. In making the most of his opportunities, Rob has a unique story to tell. You will his words of wisdom at Brand Week in Istanbul and in his book “Taking a Bite out of the Apple” which is expected to be ready for the Turkish readers very soon.
Istanbul Bilgi University, Professor of Physics
Çetin graduated from the Physics Department, Boğaziçi University, in 1996. He received his master’s degree in 1998 and PhD in 2003 for his studies at the CERN ATLAS experiment with counsel from Prof. Engin Arık in the field of Experimental Particle Physics. Having been working at the Faculty of Engineering and Natural Sciences at İstanbul Bilgi University since September 2015, Çetin founded the Particle Physics Application and Research Centre in March 2016. After holding the office of Vice-Rector at İstanbul Bilgi University from 2017 to 2018, Çetin worked as the Dean of the Faculty of Engineering and Natural Sciences at the same university between 2018 and 2019. He laid the groundwork for the foundation of Experimental Particle Physics General Committee and Senior Committee in his endeavours to ensure the unification and representation of the Experimental Particle Physics community. He was elected Chair of the Senior Committee in 2016. Çetin took part in the ATLAS and CAST experiments conducted at CERN, and the BES-III experiment conducted at the Chinese Institute of Particle Physics as the national coordinator, and the Turkish Accelerator Centre Project as a university representative. Having authored numerous experimental and phenomenological publications in the journals searched at international citation indexes, Çetin has been cited many times for his publications. Çetin received the “Turkish Physics Association Professor Şevket Erk Young Scientist Award” in 2004, the “Turkish Academy of Sciences High-Achieving Scientist Award” in 2008, the “Turkish Physics Association Professor Engin Arık Scientist Award” in 2015, and the “Turkish Physics Association Honorary Award” in 2017.
Author, Speaker and Leadership Consultant
Ranked as one of the top ranked “leadership gurus” in the world, Sally Helgesen is a pioneer researcher, speaker, and consultant on women’s styles of leadership and the unique contributions they make to the workplace. She focuses on honing women’s leadership styles, creating inclusive company cultures, and equipping men in senior positions to fully engage women’s talents and potential.
In her bestselling The Female Advantage: Women’s Ways of Leadership, Sally was the first to focus on what women have to contribute to organizations rather than how they need to change and adapt. She is also the author of the award-winning The Web of Inclusion: A New Architecture for Building Great Organizations, and four other books, the most recent being The Female Vision: Women’s Real Power at Work. Her work has been profiled by Fortune, The New York Times, Fast Company, and Business Week.
Sally has served as a consultant for The United Nations, where her pioneering studies on inclusive leadership and the increasing power of individuals in shaping their own work was the basis for the creation of a group of “Centers of Experimentation” that administer leadership programs in developing countries.
Political Consultant, President of Oyku Dialogue International
Necati Ozkan is the President of Dialogue International Agency and a member of the Board of Directors for the International Association of Political Consultants (IAPC). Providing communication consultancy to leaders, candidates and parties, he directed Kemal Kilicdaroglu’s Istanbul Local Elections candidacy campaign in 2009, People’s Republican Party’s local election campaigns in 2014, and Ekrem Imamoglu’s local elections campaigns in 2014 and 2019. He was selected as a member to World Dream Team for 10 people in 2010. In the same year, he won the Aristotle Grand Prize for international political communication. In 2017, the Washington-based Compol magazine ranked him among the 100 most influential communication professionals in the world.
He has more than 60 international awards including 2 Adrian, 11 Pollie, 5 Reed, 16 Polaris, and 11 Golden Eagle awards.
Anti-Rape Activist and American Performance Artist
Emma Sulkowicz (b. 1992) is an American artist of Japanese-Chinese-Jewish descent who lives and makes art in her hometown, New York City. She earned a BFA in Visual Arts from Columbia University in 2015, studied studio art in the Whitney Museum Independent Study Program, and was the recipient of the 2018 Museum of Arts and Design Van Lier Fellowship. She is perhaps best known for her senior thesis at Columbia University -“Mattress Performance (Carry That Weight)” — an endurance performance artwork in which she carried a dorm mattress everywhere on Columbia’s campus for as long as she attended the same school as her attacker. Her awards include the National Organization for Women’s Woman of Courage Award (2016) and Susan B. Anthony Award (2014), the United States Student Association’s National Student Movement Builder of the Year Award (2015), the Feminist Majority Foundation and Ms. Magazine’s Ms. Wonder Award (2015), and the Heal Me Too Festival’s Trailblazer Award (2019).
Head of Effectiveness at Adam & Eve DDB
Having read Physics at Oxford, Les took an M. Phil. in Artificial Intelligence at Edinburgh University. His research there focussed on the use of computer models to study the way human beings process language. In 1987, he joined the Account Planning department at BMP, where he turned his modelling skills to the problem of measuring the effects of advertising. He is currently Head of Effectiveness at adam&eve DDB, and runs DDB Matrix, the network’s econometrics consultancy.
Over the years, Les has worked for a wide range of blue chip clients, including AXA, Barclaycard, Heinz, Nestlé, Phillips, Unilever, Virgin and Volkswagen. He has also played an important part in establishing the agency’s reputation for effectiveness, having won more IPA Advertising Effectiveness Awards than anyone else in the history of the competition.
Chief Creative Officer
Global CCO at Laundry Service and Cycle
Colombian who spent 20 years working in Brazil.
Began his career in 1993, as an Art Director.
He has worked for a variety of agencies across Latin America, including Ogilvy, Publicis, Talent Marcel, Havas, DM9DDB,
DDB Colombia and Laundry Service and Cycle in New York.
He has won 32 Cannes Lions and several others awards, such as D&AD, One Show, Clio Awards, Effie, London Festival,
FIAP, Wave, El Sol, El Ojo, Profissionais do Ano (important brazilian award), Abril Awards (important brazilian award), Brazilian Creative Club.
Bayer, Global Chief Marketing & Digital Officer
Patricia Corsi (Pe) is a Marketing, Brand and consumer aficionado. After spending over two decades working and transforming brands and ways of working in blue chips FMCG for multimillion dollar brands, Pe knows what truly drives consumer attention and love, recruitment and sustainable growth—and it’s not the new shinny object but mastering solid fundamentals and focusing on consumers and customers.
It matters how deeply you connect with the heart-beating people you’re trying to help and communicate your message, and how authentic your message and your purpose come through every touch points. Ultimately the goal is deliver shareholder value and have a positive impact in the world.
Pe has built her career in different geographies and categories, having lived in the Brazil, UK, NL, Mexico and now Switzerland.
Her personal values – Respect, Autonomy, Challenge, Fairness & Openness, Curiosity and continuous learning – are embedded in her working and personal life choices.
She is currently the Global Chief Marketing & Digital officer for Bayer Consumer Health.
Women to watch Mexico, AdAge 2017/18
Advertiser of the year Effie’s – 2016 and 2017,
Effie awards Mexico and Latam (Grand, many gold, silver and bronze within 2016 to 2018 period)
Cannes GOLD lion – Glass Category and BRONZE lion – Print Category,
Founder of Selendi Wines, Former CEO of Garanti Bank
He was born in 1945. And was graduated firstly from TED and then METU. In the college years, he played basketball as a guard. He studied business administration at METU and then started his career as a marketing expert. After working in different industries for 13 years, he joined Garanti as one of the vice presidents(responsible for marketing again).
In 1991, the owner of the bank(Ayhan Şahenk) offered Öngör to be the new CEO of Garanti. And he ran the company for a decade.
Garanti experienced a tough and quite successful metamorphosis process in his period. When Akın Öngör sat on his desk as the CEO, Garanti’s total market value was around $150 million. And after a ten years work, the value increased to 5 billion USD and Garanti was chosen as “The Best Bank on Earth” by Euromoney. The change was so successful that, it became a case study in both Harvard Business School and London Business School. And that case study is still actively being lectured to MBA students in these schools. Akın Öngör retired in the year 2001 to spend much of his time with his wife and family.
Co-founder, New Citizenship Project
Jon Alexander is co-founder of the New Citizenship Project, a strategy and innovation company on a mission to support the shift in the dominant story of the individual in society from Consumer to Citizen, whose client list includes The Guardian, the European Central Bank and the European Journalism Centre. Jon is a Fellow of the Young Foundation and the Royal Society of Arts, and a member of the OECD’s Future of Democracy Network. Having begun his career with a decade in the advertising industry at agencies including BBDO and Fallon, he is a proud former winner of Brand Republic’s Big Idea of the Year Award, for creating the concept of MyFarm in 2011: handing over decision making on a real working farm to the public by online vote and debate as a way of engaging people with sustainable food production. He holds three Masters degrees in disciplines spanning humanities and business; has won several essay awards including the inaugural Ashridge EABIS Sustainable Innovation Award, and the Young Foundation’s Beyond Meritocracy Prize; and was a major contributor to the recent bestseller New Power (shortlisted for Financial Times Book of the Year 2018, by Jeremy Heimans and Henry Timms). Along the way, Jon has also represented Great Britain in two different sports.
Professor of Marketing, Virginia’s Darden School of Business
Lalin Anık is an Assistant Professor of Marketing at University of Virginia’s Darden School of Business. She is a behavioral economist interested in combining insights from psychology and economics to tackle big business and societal problems. As an expert in the science of behavior change, Professor Anık has worked closely and consulted with major companies, organizations and governments to design novel social interventions that help consumers, employees and communities make better decisions and lead healthier, happier and more productive lives.
She has recently been recognized as one of the “Best 40 under 40” Business Professors in the world. Originally from Turkey, Professor Anık previously taught at Duke University’s Fuqua School of Business. She holds a Doctorate of Business Administration degree in marketing from Harvard Business School and a B.A. degree in psychology and business from Brandeis University.
Founder, The Core Code
Baaghil is the unconventional brand consultant, author and speaker. His out-of-the-box ideas ignite companies to rethink their strategies on reaching their target audience and building sustainable brands. Baaghil has changed how people think of brand in the Middle East. As a consultant, he has worked with many distinguished organizations in the region such as the Saudi Stock Exchange, Savola, AlKahbeer Capital.
Baaghil has authored four books, including the most reputable “The Power of Belonging” and “Create Your Space,” both listed in the Library of Congress. The international recognition of Baaghil’s unique approach to Brand and Marketing can be found in key publications: well-known marketing expert Dan Hill wrote on Baaghil in “Emotionomics”
Baaghil was interviewed by futurist and BrainReserve CEO Faith Popcorn for her two forthcoming books on market trends. Most recently, Baaghil was interviewed by the internationally acclaimed brand consultancy firm Siegel+Gale on branding in the Middle East.
Co-founder and CEO of Glovo
Aerospace engineer and entrepreneur.
Oscar Pierre, 26, is the co-founder and CEO of Glovo. He began his studies at the Universitat Politècnica de Catalunya.
After two years, he moved to Georgia Tech, in the United States, to explore better opportunities. Following his graduation, he began his professional career as an aircraft engineer at Airbus, based in Toulouse. After 6 months he decided to look for new challenges and dedicate his energy to creating a new business.
Glovo began in early 2015. Previously, while studying, Pierre had already founded Zikkomo.com, a solidarity platform with 30 children sponsored in Malawi, and LoveItLocal.es in 2014, a market designed to boost local craft businesses.
In January 2017 he was included in Forbes Magazine’s 30under30 annual list of most influential young people.
Chief Editor of Digital Age and MediaCat
She graduated from the Physics Department at ODTÜ and MBA program at Boğaziçi University.
She got into advertisement while still studying and started to publish MediaCat in 1993 after 12 years of a career in advertisement.
Besides MediaCat, she is the chief editor of all MediaCat publications, MediaCat Cannes Lions, which is issued in English every year, Digital Age and Pİ, which is a marketing and communications culture magazine.
She is the editor of MediaCat Books which have surpassed 800 in numbers.
With her large team, Pelin Özkan hold dozens of workshops, seminars, events such as the Digital Age Summit and Brand Week Istanbul, Felis and Women to Watch awards and Lovemarks studies every year.
She has been working in the capacity of co-manager and faculty member at Brand School, which is the Marketing Communication Post-Graduate Program of Bilgi University.
Hayatımız Reklam (All About that Ad)
FutureBright Research, Founder and Managing Partner
Akan has 15 years of experience in marketing strategies, brand management and market research. For long years he held the position of Head of Strategy and Planning at Grey Advertising. He also was one of the 12 strategy leaders at Grey Group Worldwide global strategy council.
He has been a member of the Advertising Self-Regulatory Board. He was juror at Kırmızı and Effie. His work has been deemed worthy of numerous gold Effie awards.
He founded FutureBright and the Behavioural Institute. Today both companies are among the fastest growing companies in Turkey. FutureBright Group has over 250 brands in its portfolio. Even though FutureBright is not an advertising agency, is ranked among Effie’s top of European rankings.
He founded ZMET Institute in 2016 and became the ninth global partner of Olson Zaltman & Associates for Turkey and the region. Today, ZMET Institute is one of the fastest growing neuromarketing companies in Turkey. He is a TEDx and Intel TechTalks Speaker. World famous Daily Telegraph has covered a story on his strategic views.
He holds a teaching post at İstanbul Bilgi University, Brand School.
Founder of Ricebowl Strategy
An award-winning cultural strategist, Nazia founded Ricebowl Strategy in 2016 to steer brands towards their most progressive, impactful roles in global culture. Spanning China, Brazil, US, UK, South Asia, and the Middle East, Ricebowl puts universal human insight at the core of its practice, crafting strategic thinking that resonates with today’s more diverse global growth consumer through progressive messaging and tangible social action.
In 2015, Nazia was recognised as one of the top five most awarded planners in the world. Prior to founding Ricebowl, Nazia was the Global Chief Strategy Officer at DAVID across São Paulo, Buenos Aires and Miami, and Global Planning Partner at Ogilvy. Before advertising, she was an academic at Oxford working on gender representation in the media. She is the author of ‘Brands, Islam and the New Muslim Consumer’ (2011) and is also professional Cordon Bleu chef. She speaks fluent Mandarin, Bengali and Brazilian Portuguese and lives in London.
Founder, Archetype Discoveries Worldwide
Graduate degree from Sorbonne University in political science and psychology and a doctorate degree in medical anthropology.
Dr. Rapaille teaches at many universities across the globe, among them: Michigan State University, New York State University, University of California Los Angeles A global authority on archetype studies, product and customer behavior codes.
Dr. Rapaille has written 17 books.
Founder of Archetype Discoveries Worldwide, Dr. Rapaille has been studying the underlying codes defining customer behavior for over 35 years.
Founder at Ho/Pe Advisory
Hossein Houssaini works as an advisor for various companies and forums in the digital advertising landscape.
He joined boards like the Advisory Council of Prohaska Consulting, the Advisory Board of the Programmatic Pioneers and the global board of i-com.org, a community that compromise of the most extensive international group of industry leaders on the forefront of Smart Data Marketing, ranging from CMOs to top Data Scientists.
Before his venture, he was acting as the Global Head of Programmatic Solutions for Havas Group for about four years. Here he helped to establish the global music data alliance for Havas and Universal Music Group and collaborated with international clients to transform them digitally. Hossein is the co-founder of Havas University, a global training program platform which has already certified over 15,000 participants globally with its first training curriculum “100% Programmatic”. Previous to HAVAS, Hossein created IPG Mediabrands’ first Trading Desk, Cadreon, in DACH (GSA) and shortly after acted as Director Technology for all audience buying platforms (MAP), bringing programmatic to the region.
Before joining Cadreon, Hossein worked for Google re-establishing the Rich Media business for DACH & the Nordics launching projects like YouTube Masthead and developing these markets to a successful business. He was shortlisted for ExchangeWire’s Ad Tech Personality of the Year in 2017 & 2018!
Executive Creative Director at MediaCom UK
With over 19 years’ service at the WPP agency, in 2019 Tom became MediaCom UK’s first ever ECD. His role sees him working with some of MediaCom’s largest clients on big ideas that transcend the customary route of TV-first advertising. It fits, therefore, that before this role he spent nearly 5 years running the 80-strong content division, MediaCom Beyond Advertising. MBA developed, produced and managed many of MediaCom’s award-winning partnership, social media, influencer marketing, events, SEO and original video campaigns. His career has seen him working across a huge variety of UK and worldwide clients including Coca-Cola, Sony, Volkswagen Group, Bose, Sky and many more.
Linked very much with his passion for creativity, Tom is also the dad behind Instagram’s 200k+ followed @thingsihavedrawn, and co-author of ‘Things I Have Drawn at the Zoo’ with his kids.
Director of Brand Design, Pandora
He spent ten years hopping between advertising agencies moving up the ladder before settling down at Ogilvy.
Every agency he led in those markets topped their national creative rankings and winning many ‘Agency of the Year’ titles. He also helped Ogilvy Ukraine become the “Most effective agency in Europe” according to the 2012 Effie Global index.
He has won accolades at nearly every award show including Cannes Lion (Gold), D&AD (Graphite), Clio (Gold), Red Dot (Gold) & OneShow (Gold) for clients as diverse as NASA, Lenovo, Commerzbank, Tuborg, Intersport, IBM, Nestlé, Philips and the UNHCR.
In January 2019 he took the helm at Pandora’s Global HQ as Director of Brand Design feeding over 100 markets with design and creative for the legendary Danish jewellery brand.
Global Director Audiences Research, GroupM
After studying for a Masters in Geography at Cambridge, Simon chose to enter the world of media and advertising. After seven initial years in ad sales and audience research at IPC Magazines in the UK, Simon moved to Client Service at Donovan Data Systems. Increasingly specialising in media planning and trading audience measurement Simon joined Leo Burnett’s Starcom in 1995 as European Head of Media Systems – what we call now Data, Analytics, & Insight. Simon has been with GroupM since 2002 with a range of international roles focussed on client TV investment return, reach optimisation, ad effectiveness, trading, and client reporting.
Representing GroupM, Simon sits on the EACA Media Agencies Council, IAB Europe Brand Advertising Committee, Global Video Audience Measurement Group, and the I-COM Global Programme Board. He contributes to audience research vendors’ Advisory Boards and is a regular conference speaker and panellist.
Founder, Strategic Initiatives Group
David Edward, founder of Strategic Initiatives Group, has led planning initiatives and strategy development on global businesses and some of our most beloved brands.
David works from the premise that it is human nature to be better than we are now. David has, in roles ranging from President, Client Services Director, Consultant and Board Chair, helped progressive organizations become more successful through the discovery and activation of the human potential and market possibilities found in their unique operating systems.
David is also a writer and explorer at heart. His discovery of better practices for superior human performance from the Italian Renaissance, successfully iterated for 21st Century organizations, can now be found in SIG’s Unlimited Planning Process (UPP), David’s keynotes and his forthcoming book “The Unlimited Organization.”
David Edward is a member of The Core Code, a global think tank on Brand.
Co-founder, The Core Code
Viviana Laperchia is purpose-driven brand thinker and storyteller at the intersection of humans and technology.
She led global communications at WeRobotics and worked as a Communication Manager, EMEA at DJI. While at DJI, she led workshops for the marketing team in Shenzhen, CSR initiatives in Europe including videos to highlight “drones for good” and search and rescue stories, and served as a brand expert for a drone research project at Macromedia University in Berlin.
Viviana was a speaker at Brand Summit Cairo and Hacking HR Zurich, a consultant during the re-positioning process of Global Knowledge Canada, and assisted the re-branding phase of Heritage Toronto and the European Union Toronto Film Festival.
She is a classically trained singer, speaks five languages and is a Communication and Advertising Accredited Professional (CAAP) with the Institute of Communication Agencies Canada.
Speakers, Reputation Management and Consumer Psychology
Yaz Yazicioğlu pursued an education in industrial-organizational psychology. He later joined the US Air Force to study Aeronautical Engineering and Meteorology. Upon finishing his degree and term in the Military, he worked for military contractors as an Ergonomics consultant before establishing his own practice in Consumer Psychology, while creating and selling restaurant concepts in the Hospitality industry.
His most recent corporate position was as a TripAdvisor’s Country Manager in Turkey.
Yaz currently performs public speaking and gives workshops on Reputation Management and Consumer Psychology, with a personal fellowship-interest in Quantum Cognitive, Behavioral Psychology and Therapy. Yaz is a member of The Core Code, a global think tank on Brand.
Ayse Arman was born in Adana in 1969.
His father Mehmet Kutman Arman is a graduate of Austrian High School. He met his next door neighbor Veronika Arman, a German ballerina, when he was studying in college in Switzerland. Ayse Arman is the second born from this marriage.
She was raised a tomboy since her parents expected a son. She’s from the generation that grew up on the streets. She climbs trees, she skates, is a good diver and runner.
She went to Tarsus American High School before studying radio and television at Istanbul University’s communications department. She dropped out when she began working at Nokta Magazine.
22 years later she had the opportunity to finish her degree.
She’s a passionate journalist. Before joining Hurriyet she worked at Nokta, Aktuel, Tempo, Marie Claire and Yeni Yuzyil.
Co-Founder & CEO, iyzico
Barbaros Özbugutu has more than 15 years of professional experience in the global payment and telecom segment, including Telefonica O2 and First Data. During this time, he also acted as the Head of Sales SME of TeleCash, a subsidiary of First Data and shortly after as the VP Sales Germany of Klarna. In 2013, Barbaros founded his own payment company in Istanbul. He now acts as co-founder and CEO of iyzico, one of the fastest growing start-ups in Turkey. iyzico is transforming the payment processing experience for businesses of all sizes through its bank-integrated, fraud-protected payment platform tailored to the nuances of the Turkish market. Obtaining the BRSA license and being compliant with PCI-DSS, more than 160 people at iyzico go beyond seamless payments and help businesses transform to an excellent online shopping experience. With over 32.000 digital merchants and 500.000 iyzico buyer protection consumers, iyzico gains more and more penetration into the Turkish e-commerce market each day.
Actress, Producer, Brand Ambassador
Tuba Ünsal was born in Denizli on 7 December 1981. Her paternal family is of Turkish origin who immigrated from Greece. Her maternal family is an immigrant from Bulgaria and Romania. She studied business administration in Çanakkale Onsekiz Mart University. Ünsal graduated from the photography and video department of Bilgi University.
She began her modeling career by contesting in the 1998 Elite Model look. She was featured in a variety of commercials and advertising campaigns before pursuing a career in acting. Among her notable film roles are Tuba Sernikli in the 2004 comedy-drama Vizontele Tuuba, Özlem in Cool School, Zeynep Nehir in Plajda, and Sinem in Çakallarla Dans. Ünsal was also cast in the 2008 film A Beautiful Life.
Since her debut, she has acted in numerous television series, including Mahallenin Muhtarları, Ruhsar, Kara Melek, Çarli İş Başında, Karaoğlan, and Öyle Bir Geçer Zaman Ki.
Jülide Ateş won Miss Turkey beauty pageant in 1990 and stepped into the media world, where she embarked on a different career and preferred television journalism and frontwoman position. At the end of the long years elapsed in TV screen, she became an anchorwoman and frontwoman who was recognized as a successful, elegant and highly-qualified person in the eyes of the audience.
Jülide Ateş had the chance to work at the source of the news with the main news bulletins, which she presented for many years in various channels, and she now has the opportunity to demonstrate her resultant inquisitive skills in meetings and organizations she attends. Jülide Ateş gives priority to the excellence of the organization with her meticulous work and success in organizations in which she acts as a moderator, presenter and master of ceremony.
She received “The Best Anchorwoman” award from many institutions and organizations and was also granted the Honorary Award in 2000 by the Turkish Language Association. Not only does she speak Turkish fluently but she also has a good command of English, which makes her a sought after name in international organizations.
Jülide Ateş presented the News Center and Lunch Bulletin broadcasted on NTV for years.
Associate Professor of Games and Learning, Parsons Art and Design School
John Sharp is a game designer, graphic designer, art historian and curator. He makes games, teaches design, and researches and writes about games, play, art, and creative process.
He is the Associate Professor of Games and Learning in the School of Art, Media and Technology at Parsons School of Design at The New School. He co-directs PETLab (Prototyping, Education and Technology Lab), a research group focused on games and game design as a form of social discourse. John is also member of the game design collective Local No. 12, whose games include Dear Reader, The Metagame, and Backchatter.
John has four books: Works of Game: On the Aesthetics of Games and Art; Games, Design & Play: A Detailed Look at Iterative Game Design, co-authored with Colleen Macklin; Fun, Taste and Games, co-authored with David Thomas; and Iterate: Ten Lessons on Design and Failure, also co-authored with Colleen Macklin. He was the co-curator of “Spacewar!: Videogames Blast Off” and “A Whole New Ball Game: Playing through 60 Years of Sports Video Games” at the Museum of the Moving Image, and co-curator of “XYZ: Alternative Voices in Game Design” at the Museum of Design-Atlanta.
Founder at Meaning.Global, Advisor to The Core Code
A brand meaning expert, cultural strategist, semiotician and social scientist on a mission to redefine the role of meaning in the brand and marketing industry.
She is the Founder and CEO of Meaning.Global, a strategic intelligence consultancy helping leaders adapt to the quickly changing cultural ecosystem today.
She helps brands navigate the shifting symbolic meanings in the 21st-century world full of global cultural complexity to profit from change and create new value and relevance.
She is the world’s leading authority on brand meaning, contributing author to Branding Strategy Insider,
Author of The Luxury Report 2019 on Redefining The Future Meaning Of Luxury,
Creator of the ESOMAR Semiotic Series, a fellow of the RSA and an Advisor to the The Core Code, a global think tank on Brand.
Red Dot Digital, CEO
Founder and CEO of Red Dot Digital, which she launched in 2014 to bring her forward-thinking, data-driven approach to the world of digital strategy and management consulting.
KC brings 20 years of international integrated campaign and project management experience to the firm.
Before Red Dot Digital, she managed digital and social media for Deloitte Canada and its global team and mentored Deloitte’s CEOs on digital transformation. She also directed social media for Ford.
In 2018, KC became the new VP of the British Canadian Chamber of Trade and Commerce.
In 2019, KC founded Tech Advocates Canada, part of the Global Tech Advocates network.
She founded B2BeeMatch.com, a business matchmaking platform by SMEs for SMEs.
The JoAnna Townsend Excellence Award from the Organization of Women in International Trade (OWIT).
General of Amnesty International
Kumi Naidoo is a life-long social justice and environmental campaigner hailing from South Africa.
Born in Durban in 1965, Kumi’s first taste of activism came at age 15 when he organised and took part in an antiapartheid protest that saw him expelled from his school.
As a result of his continued anti-apartheid activism, he was forced to live in exile in the UK in 1986.
He returned to South Africa in 1990 to work with the African National Congress. He went on to hold multiple leadership roles in civil society and global organisations, including as the Executive Director of Greenpeace.
He joined Amnesty International as the organisation’s ninth Secretary General in August 2018.
London University Psychology at Goldsmiths, Magıc Laboratory Director
Dr. Kuhn is a Reader in the department of Psychology at Goldsmiths, University of London, and director of the MAGIC Lab.
Gustav Kuhn is the leading researcher in the science of magic and he has authored over 70 scientific papers.
He is also president of the Science of Magic Association.
Dr. Kuhn is the author of a highly acclaimed book on the Science of Magic (Experiencing the Impossible, MIT press).
Founder of UX Playground & Adobe XDI
Chakib Labidi is a London based user-centred design consultant, founder of UX Playground and Adobe XDI.
With a masters in product design and more than 18 years of experience, his expertise is in providing guidance, knowledge, skills and inspiration to companies and individuals, with the aim to create products/services that deliver exceptional user experiences.
Chakib has worked internationally on a wide range of project with clients such as The Times, Sony, Sky, Virgin and Barclays, to name a few.
Director of Market Operations, Instagram
Joined Facebook around 2008 as one of Facebook’s first employees outside of the US, taking on the role of Head of Strategy and Planning to help build the EMEA organisation, before moving to a global role to help build the APAC and LATAM commercial operations.
In total Trevor assisted in establishing 14 Facebook offices across the globe.
Trevor then moved to a leadership role within Facebook’s Global Agency Partnerships function, based in NYC, managing the strategic global relationships between Facebook and some of its large media and creative agency partners
Trevor has a leadership role in Facebook’s Black@London Employee Resources Group which seeks to champion diversity and inclusion inside and outside of Facebook, as well as being an advisor to a number of organisations in the D&I sector.
He is also the Chairman of the board of Trustees of the Ideas Foundation.
Managing Director of R3 EMEA
Managing Director of global marketing consultancy R3 EMEA.
Previous clients include Shell, Unilever, AkzoNobel, T-Mobile and Samsung.
Previously held senior positions at M&C Saatchi, Dentsu, Havas and most recently, at WPP in a cross-Agency integration role, focusing on driving consistency and effectiveness across the holding group, for clients such as GSK, Land Rover, and Vodafone.
His extensive experience with global accounts and fostering collaboration in vertical teams brings immense value to marketers who are transforming their agency models, relationships and ways of working.
Founder and Director, Virtual Influencer Agency
Dudley is a Director of www.virtualinfluencer.agency and head of strategy and innovation for www.liveandbreathe.com his recent work includes integrated innovation and influencer campaigns for brands such as Amazon, British Gas, Morrisons and Nestle.
A strategy and Innovation Director for the last 15 years, Dudley’s background is in entertainment and digital marketing, working for global tech, television and film companies, before starting his own consultancy that delivered pioneering social and Influencer marketing strategies as early as 2008
In 2010, as part of an integrated brand strategy, Dudley carried out Diageo Reserve’s first influencer campaigns across their portfolio of key brands, delivering similar strategies for high-profile brands such as Grey Goose, Estee Lauder, Nike, SWATCH and Paramount film.
He created The Influencer Match Tool™ in 2012, analysing social media data and matching the values of brands to influencers. He has led the “Micro Influencer” movement, coining the term “Local Hero” back in 2013 and is now pioneering the application of Artificial Intelligence audience and psychographic analysis to understand “circles of Influence” and consumer Tribes.
Since 2017 he has been working on creating “Virtual Influencers” for brands, utilising Machine Learning to create characters that build a relationship between the audience and the brand owned asset and he completed the first Professional learning course on Machine Learning at M.I.T.
She studied political science and international relations at Bogazici University. She holds a Marketing Minor degree from University of Washington/Seattle.
Began her career in advertising as a copywriter at Young&Rubicam before moving on to serve as the Creative Director at Alametifarika.
She joined TBWA in 2006. She serves as the CCO.
Gürpinar is one of the seven members of the Band of Brothers, TBWA’s Global Creative Group.
Music is also one of the significant part of her creative practice. She composed some of the widely known and admired jingles in Turkey including Akbanklı Hep Farklı, Hürriyet Benim, Burada Burada Hepsi Burada and HOPİ.
Named one of the World’s Most Influential Female Creative Directors by ADWOMEN.
Voted “Advertising Person of the Year” by MediaCat.
Selected as one of the Women to Watch award recipients in 2013 by MediaCat.
Creative Director, Manajans JWT
Creative Director at Manajans/JWT.
Studied English Literature at Bogazici University. Went on to complete a graduate degree on Advertising Design at Bilgi University.
Began his career as a copywriter. He worked at Publicis, Yorum and Bold.
Basut teaches copywriting at Bogazici University.
M&A Partner at BDO
Leading media and technology M&A partner at BDO.
Previously head of digital worldwide for Results International Group and managing partner of Mediaventura, a London and Dublin based M&A boutique.
Author of Understanding Digital Marketing, the leading textbook on the subject worldwide, currently in production for its 5th edition and published in 12 languages.
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Understanding Social Media: How to Create a Plan for Your Business that Works
Sr. Creative, Wieden+Kennedy
Began his career in advertising after quitting dentistry and studying graphic design instead.
He worked in DDB&Co. and TBWA\Istanbul as Art Director and Creative Group Head.
He moved to The Netherlands in 2014 and started working in JWT Amsterdam.
10 Grand Prix in International Award Shows including 24 in Cannes Lions
#3 Art Director in the Cannes Lions Global Creativity Report
Creative of the Year finalist in Ad Age’s A-List & Creativity Awards
Design Director, Coca-Cola
Damian Mycroft’s experience in design since the mid-1980s has spanned small agencies and multinationals.
He started his design career in branding and packaging design with clients such as P&G, Unilever and Reckitt Benckiser. After moving to Philips Design to create home entertainment and mobile phone designs, he joined Nokia as Senior Design Manager working on Xpress Music, Lifestyle and Premium portfolios.
As Head of Industrial Design at HP, he led multinational design teams responsible for the multi-billion-dollar printing business creating a consistent, user-driven, innovative design portfolio across multiple consumer segments and price points from sub $30 to $10k plus.
In 2015 he joined Coca-Cola as Senior Director, Industrial Design & User Experience where he’s delivered on the unique challenge of bringing one of the world’s best-loved brands to life through technically complex, consumer-compelling hardware.
CEO and Co-Founder, FlixMobility GmbH
André Schwämmlein is CEO and Founder of FlixMobility where he oversees the company’s Business Development, Operations, Marketing & Sales, Network & Pricing, Public Affairs and Corporate Communications.
Prior to launching FlixMobility with the brand FlixBus, André worked as a Strategy Consultant for Boston Consulting Group in Munich, Germany, where he met Jochen Engert, future FlixBus Co-Founder. Inspired by the deregulation of the German bus market, André, Jochen and IT specialist Daniel launched FlixBus in 2013; today, FlixBus is Europe’s largest long-distance mobility provider with 350,000 daily connections across 28 European countries, the US and Turkey.
André has an MSc in Business and Engineering from Friedrich-Alexander-Universität Erlangen-Nürnberg and studied at Tongji University, Shanghai.
OBE, Co-founder, Creative England
John Newbigin is co-founder and first Chairman of Creative England (from 2011 to 2018), a public/private partnership that invests in creative content businesses ands digital technology.
As Special Advisor to the UK Minister for Culture, Rt Hon Chris Smith MP, he was closely involved in developing the UK government’s first policies for the creative industries in the 1990s. He has written and talked extensively about the creative industries and worked with governments and public agencies around the world on creative economy policies.
He was Head of Corporate Relations for Channel 4 Television (2000-2005) and executive assistant to Lord Puttnam as the Chairman of the film company EnigmaProductions Ltd (1992-97).
He was awarded an OBE for “services to creative industries and the arts” in the Queen’s 2015 New Years Honours List.
Zümrüt Arol Bekçe studied business in college and started her career in 1990. Her professional life in finance began at Interbank; followed by Demirbank and AK Investment companies. She made a sharp transition in her career and made a career switch from finance to entertainment sectors in 2000 by joining BKM.
Although initially she was responsible of financial management in BKM; in a very short period of time, she took an active role in Project Development and Execution by expanding her areas of responsibility. She entered the film industry with BKM’s “Vizontele Tuuba” and “GORA” films.
As the CEO of BKM, she undertook a crucial role in managing national and international projects in cinema, TV, as well as theatre and concert organizations in the entertainment industry. Zümrüt Arol Bekçe is married with a son and is a member of both TESİYAP and TESDER.
TikTok, Global Business Development Director
Michael Modon focuses on various strategic efforts within Global Business Development for TikTok, a destination for short-form mobile videos whose mission is to capture and present the world’s creativity, knowledge, and moments that matter directly from the mobile phone. Modon has led the charge in structuring partnerships across major telecom carriers and media companies across North America and EMEA for the growth of the platform. Prior to TikTok, Modon’s experience includes strategy and business development for various leading tech companies such as musical.ly, Google, and YouTube. He holds an MBA from The Wharton School at the University of Pennsylvania, and currently resides in Los Angeles.
Digital Worlds Institute, University of Florida, Associate Director
Marko Suvajdzic is a diverse thinker with 20+ years of achievement in academia and creative digital research and production space.
Marko’s experience includes projects ranging from artificial Intelligence-intensive video game titles for major industry publishers to co-founding five of his own startups.
Currently, his research focuses on emerging technologies and their applications in healthcare.
He is an avid practitioner of mindfulness meditation and has worked with psychologists, medical doctors, and spiritual masters from around the world.
Marko is a professor of digital arts and sciences and the associate director of Digital Worlds Institute at the University of Florida.
He has lectured internationally at schools and conferences in the U.S.A., U.K., India, UAE, Serbia, China, Australia, Norway, and Japan.
Faladdin, Binnaz ve İyilikPaylaş; Founder
Sertaç Taşdelen was born in 1983 as the only son of a pharmacist
couple in Ankara. He studied Management at Bilkent University in his
hometown, where he loves the most among all the places he has
travelled. He describes himself as a hopeless positive thinker, a
dreamer and a very disciplined hard worker.
He is a technology entrepreneur; Co-founder & CEO of “Faladdin”,
“Binnaz”, and iyilikpaylas.org.
In 2005, when he was 22, he has been head-hunted in Dubai Ernst &
Young’s Management Consulting Team, and lived in Dubai for 4,5 years
prior being transferred to Singapore office in 2010. He later realized
that he is not fulfilled spiritually as a corporate salaryman, and as
of June 2012, he took a leap of faith and has left his corporate
career to chase more meaningful dreams in life.
After quitting, he focused fully on working on his startup Binnaz
remotely and travelled extensively around the globe for 5 years;
climbing icebergs in Greenland, motorcycling in Gobi, or surfing in
Bali. While doing so, he got Young Entrepreneur of the Year Award, and
nominated as the Young Outstanding Person Award in Turkey.
In 2016, he and his co-founder, created Faladdin; an A.I Fortune
Teller, which then went viral and downloaded by 15 Million people
around the globe. With the success of this new startup, he got
international recognition and selected Endeavor Entrepreneur in late
Google, Digital Evangelist
Paddy is a Digital Evangelist at Google specialising in the areas of Creative Strategy and Machine Learning & Artificial Intelligence. His hope is that, in time, it will be impossible to talk about either without referencing the other…
He joined the company six years ago to help them build relationships with some of the biggest advertising agencies in the world. After spending his first three years working with the media and investment sides of these businesses he moved over to concentrate on the creative applications of Google’s technology and platforms in 2016.
Prior to Google he worked at the Financial Times as the Head of Strategy, he has a degree in English Literature from St Mary’s College, and publishes a weekly newsletter called because the internet which focuses on technology, culture and advertising.
Arcelik A.S. Industrial Design Team
Serdal Korkut Avci earned his MSc degree in Aeronautical Engineering from Istanbul Technical University in 1989. His professional career began as a mechanical CAD engineer with TV manufacturer BEKO. While taking a break from his professional career, he spent two years earning his MA in Economics in Baltimore USA. Upon his return to Istanbul, he worked as an R&D design engineer for the appliance manufacturer Arcelik A.S. in Istanbul. After various stints within Arcelik Organization and with other companies – among these his own design agency in Dubai (2005-7)– he took over as head of the Arcelik Industrial Design (AID) team in 2009. As Design Director, he has been responsible for all the brands at Arcelik since June 2015 with a vision to design human centric, unique & innovative products & user experiences for the agile, connected era.
Founder of Beautyomelette, Co-Founder of Reneclinic
Born in 1980 in Ankara
Studied Tourism at Bilkent University
Pursued a career in tourism for 13 years, after which she founded Rene Clinic with her husband Reha Yavuzer, turning her biggest passion into her job.
She started Beauty Omelette in 2014 as a blog to share her knowledge on beauty and fashion. Over the years, Beauty Omelette has transformed into a brand that offers a selection of products.
Professional Celebrity Make Up Artist
Born in 1983 in Istanbul.
Studied Banking at Marmara University.
She has been a professional make up artist for 12 years.
She regularly does photoshoots for magazines, catalogues, campaigns and ads.
Having worked at the beauty industry for 19 years, Sinem Sandikci Gokcen believes in the life altering power of beauty.
Studied management at Middle Eastern Technical University.
She began her career at L’Oréal Turkey, working in various positions across marketing and sales. She set up the Corporate communication Department at L’Oréal in 2013. In 2015 she became the GM of Aktif Kozmetik, L’Oréal’s consumer health division.
Since 2019 she has been serving as the CMO, roverseeing digital transformation, innovation and digital services, media and consumer insight divisions of the company.
Instagram, Strategic Partnerships Director EMEA
Caroline Drucker is Head of Strategic Partnerships in Europe, Middle East and Africa for Instagram. Prior to Instagram she worked as Senior Brand Manager, Head of International Brand Communications and Country Manager for Etsy in Germany, Austria and Switzerland. Before that she was Partner Marketing Manager at SoundCloud.
Prior to SoundCloud, Caroline worked in media publishing – playing a key role in establishing VICE magazine in the German market; managing the business development for the leading literary and creative quarterly DUMMY and spearheading the digital strategy behind the re-launch of der Freitag, a left-leaning weekly
Born in 1988 in Ankara. He studied visual communication design at Gazi University.
He began his career in advertising working as a copywriter at Alametifarika, later on moving to Rabarba, Guzel Sanatlar Saatchi&Saatchi, and C-Section. He set up his own agency in 2018.
In addition to acting and dubbing, he has been managing the Instagram page Var Boyle Tipler since 2016.
He began doing a stand up comedy show in 2019.
Radio Show Host, Storyteller and Author
Born in 1979 in Switzerland.
Began hosting radio shows in 1999.
She hosted shows on Radio Sport, Super FM, Radio Hot and Pal FM.
For many years she has been the producer and host of “Hitnoz” on Best FM.
In 2007, she contributed to for Hit magazine, Pozitif and On Yedi with articles and interviews.
She hosted the tv show “Dorduncu Araniyor” on Show TV and “Haber Sizsiniz” on TRT Haber in 2009.
In 2012, she published her first book “Anladim Bozuklugu”. Later on she published “Dunluk,” “Hic Kurucu” and “Oyle Vakti”
In 2017 she began writing for Pulbiber magazine as well as Episode magazine. She currently serves as an Editor and Columnist for Episode.
In 2016 she began doing stand up comedy. She performed her first show “Beni Bilirsin, Arkandan Konusmam!” at BKM’s Istanbul Comedy Festival.
In 2018, she began perfoming her new comedy show “Ne Munasebet.”
Biochemistry and Anti-Aging Expert
Graduated from Istanbul Medical School in 1994. Completed her graduate degree in biochemistry at Bogazici University.
In 2000, she began working at American Hospital as a biochemistry expert. She later on moved on to Intermed.
She became the first expert to apply anti-aging methods such as antioxidant treatments, food sensitivity, personalised hormone and gene tests.
She is the author of 4 books on healthy weight management and long life.
She treats patients in her private practice and teaches seminars for corporate companies.
Journalist & Author
Born in Istanbul, Nilay Ornek began working at Sabah newspaper when she was in university, later on serving as the Editor for 5 years.
She moved on to Milliyet in 2000, working there for 8 years as an editor and writer.
She studied at Rutgers University in the United States while at Milliyet. She was awarded the Knight Wallace Fellows journalism scholarship.
In 2008 she started working at Haberturk, first serving as the assistant editor and then the weekend supplements editor. She moved on to Aksam newspaper as the supplements editor and then to Gazetevatan.com as the editor in chief.
She hosted “Sehirli Sofralar” on Turkmax Gurme (Bein Gurme) for 2.5 years.
She was a columnist at Sozcu’s Sik for 2 years.
She published her first book “Butun Iyiler Biraz Kuskundur” in 2017 and her second book “Her Umut Ortak Arar” in 2019.
She has her own column at Kafa magazine.
She is the host of the podcast series “Nasil Olunur?”
Facebook MEA, Product Marketing Manager
Mathew Sedze is the Product Marketing Manager for Middle East and Africa at Facebook, where he focuses on Turkey.
Prior to being a Product Marketing Manager focusing on Sub Saharan Africa , Mathew was the Head of Marketing and Digital Strategy at Adclick Africa He previously lead mobile value added service as Product Manager at Media Solutions Group with substantial media interests across Namibia.
Mathew is currently studying a MSc in Digital Business from University College Cork.
Buaradanianben / Instagrammer
Graduated from Marmara University in 2008.
Began her career in social media management. She then worked at Ping Digital as a copywriter, at Onedio as a Creative Editor and at Hurriyet as a Branded Content Manager.
Nowadays she is preoccupied with creating content for brands and telling their stories on social media.
Communicator/Social Enterpreneur, Founder of the Bilim Virüsü and President of Turkish Corporate Communicators Association
Communicator/Social Enterpreneur, Founder of the Bilim Virüsü and President of Turkish Corporate Communicators Association
Şule Yücebıyık dreamt of a career in journalism while in high school-a dream which she realized while studying International Relations at İstanbul University’s Faculty of Economics in the 1990’s. She worked as a reporter for more than two years at TRT Istanbul News Center. Subsequently she held positions as a reporter, editor and columnist for 15 years in Yeni Yüzyıl and Milliyet Newspapers, respectively.
Continuing her career as Vice President at Global – Hill & Knowlton Public Relations Agency, Yücebıyık has served a large number of national and global brands from industry to technology, from finance to retail during her time in the PR sector. Having provided personal communication consultancy services to leading figures in Turkish business, Yücebıyık gave support to hundreds of speakers regarding creative writing and story telling during the TEDxReset organizations where she worked as a volunteer for three years.
Yücebıyık has worked as the Head of Corporate Communication for Turkey’s deep-rooted industry group Borusan for the past 12 years.
She had great impact on public opinion with the #LoveBeginsWithLanguage and #CallOutSexism movements that she started as an advocate of gender equality. These campaigns she designed for Borusan have received awards both in Turkey and internationally as well as inspiring other corporations.
Being the President of Corporate Communicators Association, Turkey’s biggest corporate communications professional network, Şule Yücebıyık believes that “the future of communications” will be achieved through consicousness of effective leadership, solidarity and cooperation, hence she develops projects in this area.
In 2018, Yücebıyık established a social initiative called Bilim Virüsü, which aims to instill a passion for science in students and equip them with the 21st century competencies. Yücebıyık continues to infect hundreds of young people with the science virus, along with voluntary institutions and individuals who believe that science is the common language of humanity.
Morhipo, Deputy General Manager
Studied management engineering at ITU. She completed a graduate degree in the same field.
Began her career at Koc Holding as an MT, later moving on to Aygaz, Boyner, Vakko, D&R and Morhipo.
Vodafone Türkiye Marka ve Strateji Direktörü
1975’te İstanbul’da doğdu. Robert Lisesi’ndan sonra Boğaziçi Universitesi İşletme bölümünü, ardından University of Maryland’de MBA programını bitirdi.
1999 senesinde Chicago’da A.T.Kearney danışmanlık firmasında iş hayatına atıldı.
ABD’de 5 yıl süren yönetim danışmanlığı deneyiminin ardından, 2004 senesinde Türkiye’ye döndü ve Turkcell’e katılarak pazarlama alanındaki kariyer yolculuğuna devam etti. Uzun yıllar süren bireysel müşteriler pazarlama direktörlüğü, kurumsal müşteriler pazarlama direktörlüğü gibi görevlerinde, telekom sektörünün pek çok önemli dönemecinde, kritik pazarlama aksiyonlarına ve sayısız lansmana liderlik etti.
2016 yılında Turkcell’den ayrılarak Marka Direktörü olarak Koton’a katıldı. Koton markasının progresif ve ses getiren bir döneminde Türkiye ve dış pazarlarda marka iletişimini yönetti.
2017’de Vodafone Türkiye ailesine katıldı. Şu anda Vodafone Türkiye Marka ve Strateji Direktörü olarak görev yapmakta ve çok sevdiği ekibiyle beraber Vodafone Türkiye’nin tüm marka stratejisi, reklam, iletişim, medya, etkinlik, sponsorluk, içgörü ve araştırma işlerini yönetmektedir. İ
ki kedi ve iki çocuk sahibi olan Esra Süzme aynı zamanda Reklamverenler Derneği Yönetim Kurulu üyesidir.
A.K.A Digital Founder
9 Eylül Üniversitesi ÇEKO’dan 2006 yılında mezun olduktan sonra öğrenimine Dudley College’da devam etmiştir.
7 yıl firmaların pazarlama ve kurumsa iletişim departmanlarında görev aldıktan sonra, 9-6 yeter deyip kendi işini kurma aşamasına gelmiştir.
5 yıldır A.K.A Dijital ile ilgilenmekte, daha çok sosyal medyada algı yönetimi üzerine uzmanlaşmaktadır.
Markalara ve oyunculara danışmanlık yapmaktadır.
2019 yılında da ‘’Benden Ne Olur’’ isimli kitabı raflarda yerini almış bir de üstüne beyaz perdeye uyarlanmıştır.
Aynı zamanda televizyona da geçiş yapan Aslı, hafta içi her gün BeIN GURME kanalında canlı yayınlanan ‘’Bizim Buralar’’ isimli programın sunuculuğunu yapmaktadır.
Journalist & Author
He worked as a tour guide and a copywriter when he was in university.
He studied management engineering at Istanbul University, moving on to complete a graduate degree on Cinema and TV.
He worked as reporter, editor and news coordinator at Kanal D, Star TV and Show TV.
He produced and presented the investigative journalism show “Haber Ozel”
He was among the founders of SKYTurk and served as the channel’s managing director
He later on founded KanalTurk with his journalist friends. He served as the head of the board of directors and managing director.
He set up Radyo 24, a news radio channel.
He still writes at Kafa magazine.
The Walt Disney Company, Turkey Media, Deputy General Manager and Ad Sales Group President
The Walt Disney Company, Turkey Media, Deputy General Manager and Ad Sales Group President
Mehmet Icagasioglu holds DGM and Ad Sales Group President position inside The Walt Disney Company, Turkey Media. As the DGM of TWDC Turkey he is responsible for overseeing all operations of FOX, National Geographic, National Geographic WILD, National Geographic People, FOXLIFE, FX, FOXCRIME, 24Kitchen, BabyTV and their digital outlets. As Ad Sales Group President, he is responsible for creating, developing and executing strategic partnerships across the domestic and international media assets of TWDC Turkey and leads the most creative and successful ad sales team in the country. He has been with the company for 12 years.
Mehmet started his career in FNG Turkey, joined in 2006, served as sales executive, manager, director, head of sales, VP of sales, and was also responsible of Africa ad sales. He is also co- founder and visioner of the world’s first e-commerce SVOD platform FOXplay.
He has also turned FNG Ad sales into a sales power house that represented; Twitch, Da Vinci Learning, Disney Channels.
He has also turned FNG Ad sales into a sales power house that represented; Twitch, Da Vinci Learning, Disney Channels.
Studied economics at Marmara University.
She completed her graduate studies in acting at Kadir Has University. She teaches creative acting.
She began her acting career in 1995 with “Palavra Asklar”
In 1997, she came in third place at the Miss Turkey competition.
She has acted in numerous successful TV shows, movies and theatre plays.
She is the author of the children’s book “Balkopugu.” She is currently studying Child Development at Istanbul University.
She is the designer of the notebook brand Melimelek.
Head of Information Group in Ciner Group and as the “General Manager of Ciner Media Digital Publications
Head of Information Group in Ciner Group and as the “General Manager of Ciner Media Digital Publications
After graduating from Istanbul Boys’ High School, he received his Bachelor’s and Master’s degrees from Boğaziçi University, Mechanical Engineering Department. He worked as a Project Finance Coordinator at Ciner Group between the years 1997 and 2003. He worked as the “Head of Information Systems Group” at Sabah and ATV Group between the years 2003-2007. He is currently serving as the “Head of Information Group” in Ciner Group and as the “General Manager of Ciner Medya Digital Publications”. Since 2015, he is carrying out his duties as the President of the IAB Turkey and as the member of the IAB Europe Board of Directors.
Engin Önder, Yaratıcı Fikirler Enstitüsü ve 140journos’un kurucusu. İçinde yaşadığı coğrafyayı anlamak ve anlatmak için iletişim tasarımı ve reklamcılık eğitimi alırken erken yaşta başladığı profesyonel kariyerine bugün seri girişimci olarak devam ediyor. Yapımcılığını üstlendiği projelerle 2012 ve 2014 yıllarında İstanbul Tasarım Bienali’ne katıldı, 2013 yılında Fransa Perpignan’da IŞİD’in ilk fotoğraflarının uluslararası medyaya satışını yönetti, 2014 yılında World Press Photo Multimedia Long Feature kategorisinde ekibiyle birincilik elde etti. 2015 yılında TIME Magazine tarafından gelecek neslin liderleri arasında gösterilen ve “Türkiye’de gazeteciliği değiştiren adam” seçilen Engin Harvard, Columbia, Princeton, Northwestern, King’s College, Lund gibi birçok prestijli akademide ve SXSW Interactive’de konferanslar verdi. Bir siyasi hikaye anlatıcılığı denemesi olan “The Hitchhiker’s Guide to Erdoğan’s Galaxy” kitabının ve Harvard University Nieman Reports dergisinin yazarı olan Engin, 1.5 milyona yakın takipçisiyle Türkiye’nin popüler yeni medya yayıncılarından 140journos’un genel müdürlüğünü yapıyor ve pazarlama iletişimi süreçlerini yönetiyor.
Shop+Lead, Mindshare Worldwide
“With over 10 years of experience in Digital Strategy and Ecommerce, Joe leads Shop+ for Mindshare Worldwide – a commerce consultancy which serves to maximise sales opportunities for clients across online and in-store sales platforms.
To do so, Joe and his Shop+ team operate at 2-speeds to (1) capture the immediate sales opportunity, and (2) examine the trends and design a roadmap to achieve future sales growth.
In a snapshot of the trends which will determine future sales growth, Joe will discuss the transformative influence of Digital Natives such as Amazon and Alibaba on the purchase experience, and how these titans will shape the future of online and in-store shopping.”
Head of Big Data & Advanced Analytics at Vodafone
Cengiz Ucbenli is the founder and the Head of Big Data & AI department at Vodafone Turkey and is responsible for overseeing a range of data-related functions that include data governance, data strategy, and advanced analytics. All CVM activities, network investment decisions, credit risk models, and external data monetization use-cases of Vodafone Turkey are currently powered by the machine learning models developed by his team.
Prior to joining Vodafone, he worked as Senior Vice President at Garanti Payment Systems where he founded and led Marketing Analytics Department on a range of critical projects including optimization of CRM campaigns, personalization of customer journeys on digital assets, external data monetization, credit card risk models, and sales channel optimization.
Cengiz embarked on his professional career as a manager in Strategic Analysis and Information Management department of American Express in New York City, leading various impactful research and analytics projects.
He holds a Ph.D. degree from Columbia University in the City of New York, which he earned with a full scholarship, an M.B.A degree from Bogazici University, and B.Sc. degree from Istanbul Technical University.
Baran is an entrepreneur, creator and an accomplished executive. He served as CEO and COO at public and private companies, launched over a dozen well-known brands worldwide and has developed many award-winning products for prominent institutions like Target, Ritz-Carlton, and Starbucks.
Baran recently helped facilitate one of the largest Series A capital raises in cannabis, $35M for Mile High Labs, and co-founded AccessX, a boutique venture capital firm. He is also the Co-Founder of FutureScape, a technology focused product design and branding firm. His previous venture, Firefly Vapor, where he served as the COO and CMO, was recently sold to a larger company and the ensuing company went public in early 2019.
Baran is a frequent speaker in conferences like Tech Open Air Berlin, European Communications Summit, and CannaTech. Originally from Istanbul, Turkey, he completed his undergraduate studies at U.C. Berkeley, where earned academic and athletic scholarships and studied Economics. One of his passions over the last 15 years has been building large scale art installations at Burning Man.
Co-founder Kurator & Art Advisor, apArt Private Gallery
Thais Marin has been a business and strategic professional in advertising since 1997 and has handled several brands such as Disney, McDonald’s, Coca-‐Cola, Unilever, Avon, Embraer, Carrefour, Extra, iG Internet, Bradesco Bank, DreamWorks, Turner, Nickelodeon, Fox, Paramount, Mattel, LucasFilm, Marvel, Sanrio, Lego, Hasbro, DicComics, WarnerBros, among others on a global, regional and local level. Being a multitasking, avant-‐garde professional, she wanted to go beyond creativity, so she has developed an innovative art project called apArt Private Gallery. It’s the ﬁrst art gallery in a private apart event seen in Brazil, Colombia, New York and last year in Cannes. Through this project she can be in closer contact with creative professionals, whom she believes she may be able to help inspiring through their own art and also generate new opportunities to collectors and new appreciators. Creative writing is another of her passions. She has published two young adult ﬁction books from the trilogy called “Wild Horses”, which are enjoying recognition from many readers as well as some celebrities.
Global Insights Director at Havas Group
Global Insights Director at Havas Group since 2016 and Insights Director at Vivendi since 2019 – Maryline has worked for the past 15 years on multiple consumer insights topics for many blue-chip clients in market research companies (Kantar, Ipsos) as well as in media and communication agencies. With storytelling as her core skills, she has built and executed global thought leadership on brand equity, communication efficiency and content marketing.
Maryline is based in Paris, she has a 1-year old daughter.
She is a passionate traveler, art lover and drummer.
Head of YouTube Partnerships
Timur Altop is a senior manager in media sector, which has experienced in content broadcasting, licensing, production, and distribution at TV, internet, and printed publication industries, and been playing roles in both North America and Europe. As an entrepreneur, Timur initiated the first market-based content portal services, which was finally acquired by Euromoney-Institutional Investor. He entered into the TV sector by serving for international format adaptations in Turkey, titled “Çırak,” “Benimle Dans Eder misin,” “Bir Dilek Tut”, and “Fenomen”, in the position of manager. He concurrently served as Turkish licensing and business development advisor of Men’s Health, Women’s Health, and Marie Claire magazines on behalf of Warner Market Group and Group Media. Timur then served as senior manager in charge of distribution and business development in FOX Networks Group for FOX, National Geographic, FX, Fox Crime, Fox Life, Fox Sports, 24 Kitchen, and BabyTV. He has been serving as the Country Director of YouTube Turkey, particularly in charge of managing and developing the content business partnership affairs, since 2017. Timur is also among the incorporators of a non-profit corporation, titled Endeavor Turkey, which has been supporting active entrepreneurship in the developing markets. Born in 1972/New York, and a graduate of the Marketing Department of the American University in Washington D.C., Timur Altop is married, and the father of two children.
Kapital Media London, Business Development Associate
Selin works as a Business Development Associate at Kapital Media London.
Holds a B.A. in political science and history from Duke University in North Carolina.
The Coca-Cola Company Turkey, Flavored Sparkling Drinks Marketing Director
Nisa Genç has started her marketing career in Procter & Gamble in 2007 upon graduating from Bogazici University. During her 7 years there, she has led the marketing strategies and pioneered the formation of digital strategies of various brands in Turkey and Europe Region Office. She has started working in The Coca-Cola Company Turkey office in 2014, and currently she is holding the Marketing Director position for Flavored Sparkling Drinks portfolio in Turkey, Caucasus and Central Asia.
YouTube, Content Partnerships Manager for Turkey
Bora Basman is a marketing veteran who have managed to play part on both ends of the table: platform and advertiser. During his tenure on YouTube, he has focused on digitalizing traditional media from a content perspective to develop new business ideas, prospect and scale global monetization opportunities with Turkish broadcasters and production companies. He’ll be moderating ‘Investing in the Future of Media’ panel during Brandweek’19 to highlight success stories to shed light on the new media ecosystem and how brands can play a part.
Tuncay Tütek is the Co-Founder of Getir. After graduating from Middle East Technical University Bachelor of Science and Food Engineering in 1997, he completed his MBA at Bilkent University. Tütek, who has worked in Procter & Gamble for 4 years as Assistant Brand Manager of baby care, bleach and beauty care categories, founded the T-Kalıp San. Tic. A.Ş. (TUSA METALS, INC.) in 2004, operating in Istanbul and New Jersey. Joining PepsiCo in 2005, Tütek has worked in the field of marketing for 8 years. In 2014, while he was the Marketing and New Business Development Director at Zumot Group, he took the steps to his first venture in technology, Getir.
As the Founding Partner, Tuncay Tütek has an active role in the management of Getir ever since.
Professor of Quantitative Methods at Marmara Uni, Faculty of Business Administration
Professor of Quantitative Methods at Marmara Uni, Faculty of Business Administration
Durmus who works on Market Researches, Research Methods and Data Mining, has Ph.D. in Business Administration, on the topic of Data Analysis in CRM Practices. As one of the founders of 365 Derece Digital agency, for the purpose of creating effective brand strategies, she mainly focuses on brand researches and analyses.
Working Areas;Durmuş concentrated on Data Mining, Marketing Research and Digital Reputation Management-Digital Community Monitoring implementations, addressingacademic purposes, brand and marketing professionals.
Data Analysis with SPSS in Social Sciences
We’re on Facebook: Examination of Social Networks forIndividuals and Businesses
Vice Chairman of the Board of Trustees of İstanbul Bilgi University
Ecmel Ayral is the Vice Chairman of the Board of Trustees of İstanbul Bilgi University.
Ever since she started her career in 1983, Dr Ayral has worked in the domestic and international arena in the fields of real estate, finance and corporate training/development, while offering her expertise as a consultant for the development of many organisations.
Having completed her graduate studies at Business Department (English) at Marmara University, Dr Ayral completed her post-graduate and master’s studies at the Organisational Behaviours Department of Marmara University and started to give lectures at Boğaziçi University and Istanbul Bilgi University.
She worked in the capacity of professional executive at İstanbul Bilgi University between the years 2004-2010.
Director of Marketing, Scholar and Author
Having work at various tech firms such as Vestel and Ericsson, he worked in the capacity of Director of Marketing at SAP Turkey for a long period of time. In 2017, he was appointed the Director of Marketing for Middle East at SAP.
He writes about urban life, technology, while collars and authenticity for OT and Digital Age magazines, gives Digital Marketing lectures at Bilgi University and participates at various summits and seminars as a keynote speaker.
Mezeleri Güzel (Good Appetisers)
Faculty Member & Founder of NBT Digital
Founder of London-based NBT Digital growth agency
Dr Eren gives lectures on digital marketing in England and Turkey at Middlesex, Birmingham, Bilgi and Istanbul Technical Universities
He is a mentor at incubation programs such as London & Partners, Startupbootcamp, Founder Institute and Innogate
Please visit erenkocyigit.com to find out more about him.
FIELDS OF EXPERTISE
Director of Marketing Communication Post-Graduate Program/Brand School at Istanbul Bilgi University
Director of Marketing Communication Post-Graduate Program/Brand School at Istanbul Bilgi University
Gresi Sanje conducts academic research on marketing communication and brand at the University, and offers consultation and training services to businesses at “Gresi Sanje Danışmanlık”.
At Istanbul Bilgi University, she fulfilled the role of UN Global Principles Agreement Representative in 2010-2014 and the role of Head of Communication Design and Management Department in 2014-2015. She served as a board member at Ed-Com “European Foundation for Commercial Communications Education” which operates under the umbrella of European Association of Advertisement in 2011-2015 and as chairman of the association in 2015-2017.
She has been fulfilling the role of Assistant Manager at Research and Training Centre for Environment, Energy and Sustainability since 2017, as well as the role of Director at Brand School which is a Marketing Communication Post-Graduate Program co-ran by Istanbul Bilgi University and MediaCat.
Dean of the Faculty of Communication, Bilgi University
He graduated from the Department of Sociology at ODTÜ before completing his post-graduate studies at the Institute of Social Sciences at Ankara University and master’s studies at Massachusetts University.
Having overseen the design and coordination of various social research projects for UNICEF, TUBITAK, European Commission Civil Society Development Project, UNDP, GEF-SGP, Ipsos KMG and İstanbul Bilgi University since 2000, Halil Nalçaoğlu took on the duty of coordinating Graduate and Post-Graduate programs on Media and Communication Systems at the Faculty of Communication of İstanbul Bilgi University.
In 2011, he was appointed Dean of the Faculty of Communication, a position he still holds to this day.
ARTICLES AND BOOKS
Medya ve Toplum İlişkisini Anlamak Üzere Bir Çerçeve (A Framework to Understand the Relationship between Media and Society)
Modern Toplumlarda Sergileme Felsefesi ve Müzeler (The Concept of Exhibitions and Museums in Modern Communities)
Vatan: Toprağın Altı, Üstü ve Ötesi (Homeland: Under, Over and Beyond the Ground)
Heterotopya, Koloni ve Öteki Mekanlar: Michel Foucault’nun Kısa Bir Metni Üzerine Düşünceler (Heterotopia, Colony and Other Places: Takes on a Short Assay by Michel Foucault)
İmparatorluk’ta İletişim, İyimserlik ve İnandırıcılık Sorunları (Issues of Communication, Optimism and Plausibility at the Empire)
Gençlik ve Yeni Toplumsal İletişim Ethos’u: Yanılsamalar, Bulgular ve Spekülasyonlar (Ethos of Youth and New Social Communication: Delusions, Findings and Speculations)
Internet ve Görselin İmhası: İnternet İçeriğini Analiz Etmek İçin Kuramsal Model Arayışları (Destruction of the Internet and the Visuals: In Search of a Corporate Model to Analyse Internet Content)
Kültürel Farkın Yapısökümü (Deconstruction of Cultural Differences)
Advertiser, Executive Partner of Deeper
He graduated from Kadıköy Anatolian High School and the Department of Economics at Boğaziçi University. He enjoyed a long time at the university due to his love for theatre which started when he was in high school.
He was among Boğaziçi University Actors and Theatre Boğaziçi as actor-dramaturg-playwright-director.
He pursued a career in theatre until the age of 30, but that did not happen for him. As a fine consolation prize, he became an advertiser.
At Güzel Sanatlar Group, he worked as writer, strategist and director at various companies.
He up and left the country in 2012. He studies and renewed himself. He came back in 2016.
He joined Deeper, which is a data-driven cognitive behavioural company, as an executive partner.
He gives lectures on “Evalutionary Approach to Marketing Communication” and “Data-Driven Marketing” at Bilgi University Brand School.
He writes monthly articles on behavioural marketing for MediaCat magazine.
Professor, Galatasaray University Faculty of Communication; Xedzone Founding Partner
Professor, Galatasaray University Faculty of Communication; Xedzone Founding Partner
Kerem Rızvanoğlu currently works as the Informatics Division chair at the faculty of Communication in Galatasaray University.
Rızvanoğlu is also the founding partner of Xedzone Research and Consultancy Company, which served in the digital world for user experience research, design, education and strategic consultancy projects more than a decade.
He is working as as researcher in the area of human-computer interaction and usability / user experience since 1999. He has been teaching and publishing on usability, user experience and interaction design at the certificate, undergraduate and graduate levels since 2001. He taught in Boğaziçi Univeristy and Koç University in the recent years.
He is currently teaching in Galatasaray University as a full time scholar and in Bilgi University as adjunct faculty.
Management and Marketing Consultant
Lale is one of the most experienced leaders in the marketing world. She has worked in Unilever, Turkcell and Yıldız Holding (pladis) companies, a total of 27 years of marketing and general management experience in Turkey and in the global roles. She is one of the founders and board director of Women on Boards Association. She is also a licensed angel investor who has invested in 6 different technology companies. She teaches Strategic Brand Management at Bilgi University.
“Best Marketing Leader in Turkey”, Capital 2009
“Women to Watch”, Mediacat 2014
“Top 100 Influencers”, Global Creative Pool Annual 2018
Karar Verdim, Mediacat Yayınları, 2015
Vice President in Charge of Media at TBWAIstanbul
Nüzhet Algüneş studied Economics at Boğaziçi University and graduated in 1994.
He worked in the fields of sales, marketing, media planning/purchasing, strategy, business development, R&D and digital marketing at multinational companies and agencies for many years.
He has been fulfilling the role of Vice President in Charge of Media at TBWA Istanbul since July 2018. In December 2018, he founded “Clue Istanbul” a new-gen media planning company under the umbrella of the same group.
He writes monthly articles for MediaCat magazine.
He is a faculty member at İstanbul Bilgi University Brand School. He talks about the future of media at panels and seminars when he gets the chance.
Service Lines Leader of Brand Health Tracking and Social Intelligence Analytics & ExCo Member, Ipsos Turkey
Service Lines Leader of Brand Health Tracking and Social Intelligence Analytics & ExCo Member, Ipsos Turkey
Özlem Bulut Sönmezyalçın graduated from the Department of Urban and Regional Planning at Istanbul Technical University in 1995. In the same year, she got a job as Quantitative Researches Group Leader at ACNielsen and kept working in that capacity 1999. She then transitioned over to the position of the Director of Business Development at GFK in 2000. In this process, she took on responsibilities such as special projects and retailer panels with a focus on Consumer Panels.
Joining the ranks of Ipsos KMG in 2001, Özlem worked as a Director of Health Research and then Industry and Services at Quantitative Research Department. She led the Key Accounts and PartneRing Program.
In January 2011, she took up the role of leadership for Advertisement and Brand Research Efforts as General Manager of Ipsos ASI – Advertisement Research.
Taking on the role of Innovative Products in 2015-2018, Özlem worked on developing new models in the field of Neural Marketing and Social Media.
She has been leading Brand Health Monitor and Social Intelligence Analyses at Ipsos since October 2018.
Working in the academic field as well, Özlem taught neural marketing at Neural Marketing Post-Graduate Program at Üsküdar University in 2015 and has been teaching the same subject at İstanbul Bilgi University Brand School Post-Graduate Program since 2016.
Knowledge Management Consultant and İstanbul Bilgi University Instructor
Issuance of first installment payment credit card in Turkey,
Replacement of printed catalog system of the loyalty program bonus points with the online catalog system developed in collaboration with one of the most popular e-retailer company
Unsuccessful entrepreneur of job search platform (1986) and shared office (1996)
He managed organizational change projects, transformation of product focused structures into customer focused structures.
Some of the data based projects he has managed has been published as success story on international web sites.
He is co-author of Dijitopya – Digital Transformation Journey Guide” (in Turkish)
He is now working as consultant and instructor on Digital Transformation, CRM and Loyalty Programs of international companies and holdings as well as Internet startups.
Turkey’s first Digital Transformation course is delivered by Uğur Özmen and Serhat Akkılıç